Company Description
Thread provides an AI-powered workspace designed to empower Managed Service Providers (MSPs) as an AI Service Desk. By integrating chat, inboxing, automations, and AI, Thread ensures customers receive seamless support with fewer delays and frustrations. MSPs benefit from streamlined processes that allow them to focus on delivering strategic value, rather than being bogged down by inefficient systems. With Thread, businesses can efficiently handle more requests while improving customer satisfaction through innovative solutions.
Role Description
We’re looking for a Sales Engineer to be the technical backbone of our sales team.
You’ll partner closely with Account Executives to run high-quality demos, handle deep technical questions, and guide MSPs through evaluation. You’ll also lead security and compliance reviews for larger partners. This role requires both direct MSP industry experience and strong working knowledge of AI systems. You need to understand how MSP service desks operate today and how AI can transform them. You are the technical voice in the deal.
You help MSPs understand not just that Thread works — but exactly how it works in their environment, and why AI changes their service desk.
What You'll Do
Technical Demos
Run live, product-first demos tailored to MSP workflows
Show how Thread fits into real service desk environments
Translate AI capabilities into clear, practical outcomes
Technical Evaluation
Answer questions on integrations, APIs, and architecture
Guide prospects through deployment and rollout
Support partners through technical validation
Security & Compliance
Lead security reviews and technical due diligence
Explain data handling and system architecture clearly
Sales Partnership
Partner with AEs to progress and close deals
Remove technical blockers and improve win rates
Enablement & Feedback
Train internal teams on product and AI positioning
Bring structured feedback to Product and Engineering
What You'll Need
MSP experience (service desk, PSA tools, or vendor ecosystem)
Strong understanding of applied AI (automation, copilots, agents)
Experience in a Sales Engineer or Solutions Engineer role
Ability to run demos and handle technical objections
Strong communication across technical and non-technical audiences
What Success Looks Like
Higher close rates on technical deals
Prospects clearly understand value and implementation
Fast, confident handling of security reviews
A more technically capable sales team
Skills Required
- Direct experience working with managed service providers, including service desks, PSA tools, or the MSP vendor ecosystem
- Strong understanding of applied AI, including automation, copilots, and AI agents
- Experience in a Sales Engineer or Solutions Engineer role
- Ability to run product demonstrations and handle technical objections
- Strong communication skills with technical and non-technical audiences
What We Do
Thread builds an AI service desk for managed service providers (MSPs), bringing together chat, AI agents, automated triage, workflow automation, and client intelligence. It connects with MSPs’ existing systems, including ConnectWise, Autotask, and HaloPSA, to support client conversations, ticket handling, and dispatch. Its tools automate routine service-desk work and help technicians resolve requests faster, enabling MSPs to serve more customers without scaling support teams at the same rate.
