Balluff is a global leader in sensor technology and industrial automation. We are committed to helping our customers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter and your impact is real.
Position Summary
As a Sales Engineer at Balluff, you will be responsible for driving strategic growth by delivering automation solutions to key accounts. You’ll develop and maintain strong, value-based relationships across customer organizations while promoting Balluff’s comprehensive portfolio of industrial sensor and automation products.
Territory: Western Michigan
Industry/Products: Prox sensors, Network blocks, cables, photoelectric sensors and RFID
What You’ll Do
- Execute strategic sales plans to generate consistent growth within your assigned account base
- Build value-driven relationships with customer stakeholders—from engineering and operations to executive leadership
- Present automation solutions that address customer challenges and generate measurable cost savings
- Use customer insights to tailor Balluff’s solutions and enhance competitive positioning
- Leverage appropriate distribution and fulfillment channels to maximize value and efficiency
- Collaborate globally with internal teams (engineering, sales, business development, marketing, and executive leadership) to support customer initiatives
- Communicate Balluff’s total cost of ownership advantages through compelling presentations and technical discussions
- Stay informed on competitor offerings and market dynamics to differentiate Balluff’s solutions
- Accurately track customer interactions and opportunities using SAP, CRM, and Business Warehouse tools
Why Join Balluff?
- Competitive base salary + incentive program
- Company vehicle
- Comprehensive benefits package (medical, dental, vision, 401(k) match)
- Paid time off and holidays
- Training, development, and advancement opportunities
- Collaborative, innovative work environment
Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
QualificationsWhat You Bring
- Bachelor’s degree and , 4–6 years of industrial automation sales experience
- Strong “hunter/qualifier” sales profile with a track record of winning complex, high-level negotiations
- In-depth understanding of plant-floor automation systems and architectures
- Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.)
- Excellent written, verbal, and presentation skills
- Ability to work both independently and as part of a team
- Willingness and ability to travel extensively within the assigned territory
- Must reside within the territory (Grand Rapids metro area)
Skills Required
- Bachelor's degree
- 4-6 years of industrial automation sales experience
- Proven hunter and qualifier sales profile with experience winning complex, high-level negotiations
- In-depth understanding of plant-floor automation systems and architectures
- Proficiency in Microsoft Office and virtual collaboration tools such as Microsoft Teams and Zoom
- Excellent written, verbal, and presentation skills
- Ability to work independently and as part of a team
- Willingness and ability to travel extensively within the assigned territory
- Residence within the assigned territory, specifically the Grand Rapids metropolitan area
What We Do
We are your partner for innovative solutions in industrial automation. With our passion we improve your competitive position with speed and results. 🏁 🏆 With our 100 years company history and more than 60 years of sensor experience, Balluff is a world leader and one of the most efficient manufacturers of sensor technology. Balluff is a leading supplier of high-quality sensor, identification and image processing solutions including network technology and software for all automation requirements. We stand for: ✨ Proven technology ✨ Continuous innovation ✨ Experienced application support ✨ Highest quality ✨ Greatest reliability ✨ Maximum customer orientation
