The Role
Drive sales for separators, decanters and homogenizers by identifying opportunities, developing territory plans, preparing technical and commercial proposals, coordinating project execution with internal teams, maintaining customer relationships, and supporting commissioning and after‑sales activities to meet sales and profit targets.
Summary Generated by Built In
Responsibilities / Tasks
The Front-Line Sales Engineer is responsible for driving profitable sales growth for separators, decanters and homogenizers, by developing new business opportunities, maintaining existing customer relationships, and providing technically sound solutions for Separation and Flow Technology products. The role focuses on understanding customer process requirements, identifying opportunities, preparing technical and commercial proposals, negotiating contracts, and ensuring successful project execution in collaboration with internal departments.Key Responsibilities
Sales & Business Development
- Achieve monthly, quarterly, and annual order intake and sales targets.
- Develop and execute territory sales plans aligned with business objectives.
- Identify and pursue new business opportunities within assigned industries and territories.
- Maintain strong relationships with existing customers while expanding the customer base.
- Conduct regular customer visits and technical presentations.
- Promote the complete portfolio of Separation and Flow Technology products and services.
- Develop opportunities across greenfield, brownfield, maintenance, and capital projects.
Your Profile / Qualifications
Technical Sales
- Analyze customer process requirements and recommend suitable engineering solutions for separators, homogenizers and decanters.,
- Prepare technical and commercial quotations in accordance with company procedures.
- Interpret customer specifications, datasheets, and process requirements.
- Work closely with product specialists, engineering, and application teams to develop optimal solutions.
- Conduct product demonstrations and technical training for customers.
- Ensure quotations are technically compliant and commercially competitive.
Project & Order Management
- Support the project handover process after order receipt.
- Coordinate with engineering, procurement, logistics, and project management teams.
- Monitor project progress and communicate updates to customers.
- Assist with resolving technical and commercial issues throughout project execution.
- Support commissioning activities where required.
Customer Relationship Management
- Develop long-term relationships with EPC contractors, consultants, OEMs, distributors, and end users.
- Maintain accurate customer information within the CRM system.
- Conduct regular business reviews with key accounts.
- Respond promptly to customer enquiries and technical requests.
- Ensure high levels of customer satisfaction and after-sales support.
Market Intelligence
- Monitor competitor activities, pricing, and market trends.
- Identify new market opportunities and emerging industries.
- Provide regular market feedback to management.
- Support product launches and marketing initiatives.
Financial Responsibilities
- Achieve Order Intake (OI), and Sales budgets.
- Maintain target gross profit margins.
- Ensure quotations comply with approved pricing policies.
- Support debt collection where required.
- Assist in sales forecasting and pipeline management.
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Skills Required
- Knowledge of separators, decanters and homogenizers and ability to analyze customer process requirements
- Prepare technically compliant and commercially competitive technical and commercial quotations
- Interpret customer specifications, datasheets, and process requirements
- Collaborate with product specialists, engineering, and application teams to develop solutions
- Conduct product demonstrations and technical training for customers
- Develop and execute territory sales plans and achieve order intake and sales targets
- Maintain and develop customer relationships with EPCs, OEMs, distributors and end users
- Maintain accurate customer information within CRM and perform regular business reviews
- Support project handover, coordinate with procurement/logistics/engineering, and monitor project progress
- Assist resolving technical and commercial issues and support commissioning activities when required
- Monitor competitor activities, market trends and provide market feedback to management
- Achieve sales budgets, maintain gross profit margins, comply with pricing policies and support collections
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The Company
What We Do
GEA is one of the largest technology suppliers for food processing and a wide range of other industries. The global group specializes in machinery, plants, as well as process technology and components. GEA provides sustainable solutions for sophisticated production processes in diverse end-user markets and offers a comprehensive service portfolio
