Sales Engineer (Northern California)

Balluff is a global leader in sensor technology and industrial automation. We are committed to helping our customers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter and your impact is real.

Position Summary

As a Sales Engineer at Balluff, you will be responsible for driving strategic growth by delivering automation solutions to key accounts. You’ll develop and maintain strong, value-based relationships across customer organizations while promoting Balluff’s comprehensive portfolio of industrial sensor and automation products.

Territory: Northern California & Nevada

Industry/Products: Semiconductor, automotive, medical / scientific; Prox sensors, Network blocks, cables, photoelectric sensors and RFID

What You’ll Do

• Execute strategic sales plans to generate consistent growth within your assigned account base
• Build value-driven relationships with customer stakeholders—from engineering and operations to executive leadership
• Present automation solutions that address customer challenges and generate measurable cost savings
• Use customer insights to tailor Balluff’s solutions and enhance competitive positioning
• Leverage appropriate distribution and fulfillment channels to maximize value and efficiency
• Collaborate globally with internal teams (engineering, sales, business development, marketing, and executive leadership) to support customer initiatives
• Communicate Balluff’s total cost of ownership advantages through compelling presentations and technical discussions
• Stay informed on competitor offerings and market dynamics to differentiate Balluff’s solutions
• Accurately track customer interactions and opportunities using SAP, CRM, and Business Warehouse tools

Why Join Balluff?

• Competitive base salary + incentive program
• Company vehicle
• Comprehensive benefits package (medical, dental, vision, 401(k) match)
• Paid time off and holidays
• Training, development, and advancement opportunities
• Collaborative, innovative work environment

Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

What You Bring

• Bachelor’s degree and 4–6 years of industrial automation sales experience
• Strong “hunter/qualifier” sales profile with a track record of winning complex, high-level negotiations
• In-depth understanding of plant-floor automation systems and architectures
• Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.)
• Excellent written, verbal, and presentation skills
• Ability to work both independently and as part of a team
• Willingness and ability to travel extensively within the assigned territory
• Must reside within the territory (Walnut Creek, Vallejo, Sacramento, Stockton, Tracy, or Modesto area)