Sales Engineer - Lab Automation (m/f/d)

Posted Yesterday
Be an Early Applicant
2 Locations
Remote or Hybrid
Senior level
Robotics • Analytics • Energy
The Role
Drive sales for ABB Service Robotics by identifying opportunities, managing the full sales cycle, developing customer and partner relationships, and delivering tailored proposals for turnkey robotic solutions. The role targets laboratory, healthcare, hospital, food service, and retail applications. Responsibilities include consultative selling, presentations, negotiations, market development, and ecosystem partner development across Germany, with 60–70% travel.
Summary Generated by Built In

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing.  By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Sales Manager


 

Key responsibilities

In this role, you will be responsible for driving sales for ABB’ Business Line Service Robotics. You will manage the complete sales cycle from identifying opportunities and building customer relationships to closing deals, with a focus on delivering turnkey robotic solutions for applications and development of partner network and Ecosystem partners in areas such as Life Science & Healthcare laboratories (non-regulated market), hospital environments, Food Services, and Retail.

The work model for the role is: onsite / remote / hybrid. #LI-Onsite / #LI-Remote / #LI-Hybrid

This role contributes to the Robotics & Discrete Automation Business Area in Germany. Main stakeholders are customers, Industries front-end sales organization, inside sales teams, project managers and engineering.

You will be mainly accountable for:

  • Identifying and developing new business opportunities and market segments.

  • Managing the entire sales process, from lead generation to successful deal closure.

  • Creating tailored proposals and persuasive presentations to communicate ABB’s value proposition.

  • Building and maintaining long-term relationships with customers, and partners.

You will join a collaborative and motivated team, where you will have the opportunity to work on innovative projects with high growth potential.

Qualifications for the role

  • University degree in Mechatronics, Electrical Engineering, Industrial Engineering, Mechanical Engineering, or a similar field of study– alternatively, a completed technical apprenticeship or a state-certified technician qualification, each combined with relevant professional experience, is also welcome.

  • Minimum 5 years of sales experience in industrial automation, robotics, or technical solution sales.

  • Proven experience in consultative selling

  • Knowledge of the markets Science & Healthcare, hospital environments or other sectors where human work can potentially be complemented by robots is an advantage.

  • Strong understanding of value propositions for different customer types

  • Excellent communication, presentation, and negotiation skills in both German and English.

  • Self-driven and able to work strategically and independently, while fostering collaboration across teams.

  • Willingness to travel within Germany (60 - 70%)

Benefits

  • Retirement Plan

  • Flexible work practices

  • Employee Share Acquisition Plan

  • Learning & development offering

  • Company car

Interested in joining our team? We are looking forward to receiving your complete application through our online tool. In the case of equal suitability, people with severe disabilities and their equals are given preference.

ABB Robotics Deutschland GmbH

+49 (0) 621 381 3500

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.
Run What Runs the World.

#ABBCareers

#RunwithABB

#Runwhatrunstheworld

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

Skills Required

  • University degree in Mechatronics, Electrical Engineering, Industrial Engineering, Mechanical Engineering, or a similar field
  • Alternatively, completed technical apprenticeship or state-certified technician qualification combined with relevant professional experience
  • Minimum 5 years of sales experience in industrial automation, robotics, or technical solution sales
  • Proven experience in consultative selling
  • Strong understanding of value propositions for different customer types
  • Excellent communication, presentation, and negotiation skills in German and English
  • Self-driven ability to work strategically and independently while fostering collaboration across teams
  • Knowledge of Science and Healthcare markets, hospital environments, or sectors where human work can be complemented by robots
  • Willingness to travel within Germany 60–70%

ABB Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.

  • Healthcare Strength Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
  • Leave & Time Off Breadth Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
  • Retirement Support Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.

ABB Insights

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The Company
HQ: Zürich
104,000 Employees
Year Founded: 1988

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

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