Resonate is disrupting the marketing and advertising landscape with cutting-edge technology that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform. Resonate has pioneered a completely new way to identify, understand, and engage highly targeted audiences by uncovering 13,000 individual attributes that identify their underlying values, beliefs, and motivations. We get to the heart of ‘why’ consumers do what they do and the products, companies and causes they support.
Resonate seeks a strong Sales Engineer to partner with Sales Executives and represent the technical capabilities of our first-of-its-kind marketing analytics platform as well as best in class data delivery. You will be a key influencer in establishing the credibility of Resonate’s data and software in the minds of our customers.
We’re looking for a smart, strategic, highly productive and self-motivated sales engineer with a track record of success supporting Sales teams responsible for selling Software and Data solutions to brand marketers. We love people who share our entrepreneurial spirit and reward individual initiative to help propel the whole team forward.
The Sales Engineer (SE) will be the primary sales technical support resource responsible for representing our:
- Proprietary data and the implementation of said data to client ecosystem as needed
- Survey research methodology, survey design, and data processing
- Big Data collection methodology and infrastructure
- Competitive landscape and why Resonate is unique and provides superior solutions
- First party and third-party data integration capabilities
- Broad understanding of data science and modeling techniques
- Other third-party product integrations which add value to Resonate Analytics
By understanding the prospective customer’s business needs and requirements, he or she will develop responses to RFPs/RFIs, deliver well-crafted presentations to marketers and their executive stakeholders that highlight Resonate’s unique capabilities (data, insights & analysis, technical integrations and activation strategies), and build solutions to match the goals of the marketers and deliver insights.
Responsibilities:
- Support each step of the sales process, from remote briefings to in-depth in-person working sessions with senior stakeholders at leading brands, agencies and media companies
- Collaborate with the sales team to provide technical expertise and support during the pre-sales phase, including conducting needs assessments and developing project parameters.
- Facilitate client conversations around data and modeling techniques.
- Use data to enhance business outcomes and deliver value to clients.
- Create and deliver technical presentations and demonstrations that highlight data capabilities.
- Based on customer’s requirements lead the team to build solutions that achieve client’s goals and ultimately enable us to win the deal
- Respond to client RFPs/RFIs, proposing a solution that best satisfies customer needs
- Lead Data assessment and implementation engagements
- Deliver compelling presentations and product demonstrations describing the functionality of Resonate’s platform, the breadth and depth of Resonate’s data, and other architecture, technical metrics, process flows, and case studies demonstrating the value of Resonate
- Orchestrate pilots, proof-of-concepts, or other technical data testing required in the pre-sales process to support Sales
- Represent Resonate’s POV on issues critical to marketers (privacy, attribution, etc.)
- Liaise with Research and Product teams to represent client needs and requested enhancements to the platform
- Contribute to Resonate’s knowledge management library, including best practices, POVs, and case studies
- Assist with the development of technical requirements and specifications for custom client solutions when needed
- Evangelize and energize the market by representing Resonate at industry events and in the trade press
- Travel will become approximately 15% of time domestically
Qualifications:
- Computer Science, Engineering, Statistics, Business or other related Bachelor’s degree
- 3+ years of identity, data management and/or modeling experience
- Knowledge of the Ad Tech/ Mar Tech and Data ecosystems
- Expert knowledge of privacy regulations around the handling of first party data
- Deep domain knowledge of the process and use cases of data append deliveries
- Ability to consult on complex projects and present solutions to client’s business problems.
- Ability to represent technical requirements and trade-offs in a business environment to facilitate decision making
- Understanding of data science techniques and modeling best practices strongly preferred
- Software experience with marketing analytics, data enhancement, marketing automation, syndicated research, or media technology strongly preferred
- Domain knowledge of the marketing technology solutions stack and vendor ecosystem, especially programmatic players (DSPs, DMPs, data providers) strongly preferred
- Outstanding presentation and writing skills, including technical subject matter
Benefits
Besides the opportunity to work with smart, fun, hard-working Resonate employees, you will have uncapped growth potential, a work/life balance, and a competitive suite of benefits.
Location
At Resonate, we're proud to offer a flexible work environment that combines the best of both worlds. Our team is made up of talented individuals who collaborate seamlessly across physical locations, thanks to our innovative hybrid and remote work policies. Whether you're working from home or from one of our state-of-the-art offices, you'll have access to the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA with offices in New York City, and Washington, D.C. Be a part of the team that changes the industry!
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
Top Skills
What We Do
Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.
We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.
Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA.
Sales: 855.855.4320
Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST
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