The Role
Coordinates sales operations, lead management, CRM and SAP activities, spare parts inquiries, international business development, marketing projects, IT initiatives, and cross-functional communication between India, USA, Latin America, and other markets. Maintains trackers, prepares reports, follows up on pending actions, supports customer and distributor communications, and ensures timely handoff and closure of sales and operational activities.
Summary Generated by Built In
This is a remote position.
ROLE OVERVIEW
- Coordinate day-to-day sales operations and cross-functional activities for Victory Sweepers.
- Act as a key coordination point between the Coimbatore team and the Victory Sweepers USA team.
- Coordinate sales leads, follow-ups, CRM activities, documentation, reporting, and sales-support functions.
- Coordinate between the sales team, spare parts team, digital marketing team, IT team, and other support functions.
- Support business development and lead management for new international markets, with primary responsibility for Latin America.
- Support lead generation and follow-up for emerging markets such as Europe, as required.
- Ensure timely flow of information, requirements, updates, and action points between India, USA, and international market teams.
Requirements
Sales Coordination
- Coordinate with the Victory Sweepers sales team on leads, enquiries, opportunities, follow-ups, and sales activities.
- Support lead allocation to appropriate sales team members.
- Track lead status, follow-ups, pending actions, and closures.
- Follow up with sales team members on pending leads and customer responses.
- Support the sales team in maintaining accurate CRM records.
- Coordinate with the team on CRM, SAP, and other sales-related systems.
- Prepare sales reports, follow-up reports, and activity updates.
- Support the sales team with required information, documents, presentations, and other sales-support materials.
New Market Development
- Take responsibility for coordination and follow-up of business leads from Latin American markets.
- Support identification, tracking, and development of new business opportunities in Latin America.
- Coordinate with the USA sales team on leads and opportunities from Latin America.
- Follow up with prospective customers, dealers, distributors, and business partners as required.
- Maintain a structured database and pipeline of prospects in new markets.
- Support market research, prospect identification, communication, and initial business coordination.
- Support lead handling from emerging markets such as Europe, based on business requirements.
- Ensure timely follow-up and proper handover of qualified leads to the relevant sales team.
Spare Parts Sales Coordination
- Coordinate with the spare parts sales team on enquiries, leads, quotations, and customer follow-ups.
- Track pending spare parts enquiries and follow-ups.
- Coordinate information between the spare parts team and the USA team.
- Support the team with CRM, SAP, reporting, and other operational requirements.
- Monitor pending actions and ensure timely follow-up.
Marketing Coordination
- Coordinate with the Digital Marketing team in India for Victory Sweepers' digital marketing activities.
- Coordinate with the Marketing Manager in Victory Sweepers USA and implement marketing inputs received from the USA team.
- Coordinate requirements for website updates, social media, campaigns, product communication, presentations, brochures, and other marketing materials.
- Work with the graphic design team for marketing and sales-support requirements.
- Ensure required product information, images, specifications, and other inputs are collected and shared with relevant teams.
- Coordinate timelines and follow up on marketing projects and deliverables.
IT & Systems Coordination
- Coordinate with the IT team for CRM, SAP, website, automation, software, and other technology projects related to Victory Sweepers.
- Gather requirements from the USA and India teams and communicate them clearly to the IT team.
- Track project progress, pending actions, testing, implementation, and user feedback.
- Coordinate between users and IT to ensure smooth implementation of new systems and processes.
- Maintain project trackers and provide regular status updates.
USA & International Team Coordination
- Act as an important coordination point between the Coimbatore team and the Victory Sweepers USA team.
- Coordinate with different stakeholders in the USA team for sales, marketing, IT, CRM, SAP, and other operational requirements.
- Coordinate international lead follow-ups and ensure proper communication with relevant sales teams.
- Track discussions, decisions, action points, and deadlines.
- Participate in calls and online meetings with the USA team.
- Work during US-aligned hours or night shifts when required.
REPORTING & FOLLOW-UP
- Maintain trackers for sales leads, spare parts enquiries, Latin America opportunities, international leads, marketing projects, IT projects, and other assigned activities.
- Monitor pending actions across different teams.
- Follow up consistently until tasks reach closure.
- Prepare periodic MIS and activity reports as required.
- Escalate delays, gaps, and critical pending matters to the appropriate authority.
- Maintain proper documentation and records for key activities.
Benefits
- Exposure to a US-based business and international sales operations.
• Opportunity to work closely with USA sales, marketing, IT, and senior management teams.
• Direct exposure to international markets, with a key role in developing Latin America and other emerging markets.
• Broad experience across sales operations, CRM, SAP, marketing, spare parts, IT, and business development.
• Exposure to industrial machinery and B2B international business, strengthening the candidate's professional profile.
• Opportunity to work with geographically distributed teams and gain experience across different time zones.
Skills Required
- Coordinate sales leads, enquiries, opportunities, follow-ups, CRM activities, and sales support functions
- Experience or proficiency with CRM and SAP systems
- Maintain sales, lead, marketing, IT, and project trackers and prepare activity reports
- Coordinate with international sales, marketing, IT, and support teams across India, USA, Latin America, and Europe
- Support business development, market research, prospect identification, and lead follow-up in Latin America and emerging markets
- Coordinate marketing materials, website updates, social media, campaigns, presentations, and brochures
- Work during US-aligned hours or night shifts when required
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The Company
What We Do
Roots Group of Companies is an India-based diversified manufacturing group established in 1970. Its businesses span automotive components, industrial cleaning equipment, precision equipment, cast components, electronics manufacturing services, and metrology. The group supplies products and solutions to automotive brands and industrial, institutional, and commercial customers, while expanding its presence through manufacturing facilities and offices in India and international markets.
