As a Sales Enablement Marketing Specialist on the Corporate Accounts Marketing team, you will play a pivotal role in driving customer adoption and engagement across IDEXX’s diagnostic and software suite by developing sales enablement activities that align with strategic marketing goals. You will partner with our product, sales and marketing organizations to ensure our sales enablement activities integrate valuable insights into product messaging and marketing initiatives.
In this role, you will support sales enablement activities, including demo tools, customer facing content, sales training materials, event support, marketing assets and marketing analytics.
Preferred location is Westbrook, Maine.
In This Role
- Sales Enablement Content: Work closely with commercial sales, sales training, and product teams to develop, execute, and optimize our enterprise sales enablement activities, leveraging sales insights to inform demo tools, enablement content, product messaging, customer facing materials.
- Sales Training Content: Support our sales teams and sales training channels by delivering clear and concise sales enablement tools and collateral, including content toolkits to support the Account Teams.
- Campaigns & Programs: Support the creation of customer engagement programs that drive customer satisfaction, loyalty, and advocacy for IDEXX and its veterinary solutions. Develop marketing analytics on campaign performance. Produce newsletters for internal and customer engagement channels.
- Content Management: Manage internal knowledge repositories, SharePoint, Seismic, Widen and other collaboration platforms to drive efficient deployment of assets and track utilization. Design and deliver annual evaluation survey of marketing assets to the Account Teams.
What You Will Need to Succeed
- The ideal candidate has a strong mix of commercial and product marketing experience, with a preference for someone with an understanding of corporate customers.
- Strong writing skills, with the ability to effectively translate product features/functionality into a compelling customer-centric story.
- Strong PowerPoint skills.
- Ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams. This role requires you to work across functions and departments.
- Highly organized approach to project planning and tracking to ensure all key deliverables and milestones are met in lock step with cross functional stakeholders.
- A willingness to roll up your sleeves, working with agility and speed.
- Self-starter with ability to manage a variety of programs and deliverables at once.
Why IDEXX?
We’re proud of the work we do because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10,000 talented people.
So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.
Let’s Pursue What Matters Together.
IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.
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What We Do
10,000 people, one global focus - enhancing the health and well-being of pets, people, and livestock
We are passionate about what we do at IDEXX – and why wouldn’t we be? When you’re working to raise the standard of care for pets, make drinking water safe for billions and keep our livestock population around the globe healthy and free of disease, it’s no wonder that what we do each day is more than just a job. There’s an energy across IDEXX that is contagious – where caring and committed people come together to make things better.
IDEXX Laboratories, Inc. (NASDAQ: IDXX), a member of the S&P 500, is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. Headquartered in southern Maine, we conduct operations through more than 70 locations around the world and serve customers in over 175 countries.
Our primary business focuses on pet health, a growing market around the world. Our products —in-clinic diagnostic tests and instrumentation, reference laboratory and telemedicine consultation services, and practice management software—enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices.
We also develop and manufacture diagnostic tests and information for the global production animal industry, including poultry and livestock, as well as tests for the quality and safety of water and milk.
Please visit our website, IDEXX.com/careers, for further information and to view all of our job opportunities.
