Sales Enablement Manager

About Parsec 

Parsec Automation, LLC is a global leader in manufacturing operations management software. Recognized by Gartner, IDC, and numerous industry awards, Parsec’s flagship MES platform, TrakSYS™, powers efficiency, quality, and compliance improvements at over 11,000 plants across 140+ countries. Manufacturers such as Johnson & Johnson, Merck, Toyota, Procter & Gamble, Hershey, Siemens, and DuPont rely on TrakSYS to manage complex operations with clarity and precision. 

 
Parsec is backed by BVP Forge, part of the $20B Bessemer platform, known for supporting category-defining companies such as LinkedIn, Procore, Shopify, and Toast. 

About the Role 

The Sales Enablement Manager is a highly visible individual contributor role responsible for elevating the productivity, consistency, and technical readiness of Parsec’s global Sales, SE, and Channel teams. You will architect and deliver the enablement programs, content, tools, and training that empower GTM teams to confidently position TrakSYS, effectively manage complex sales cycles, and consistently execute value-based selling in the manufacturing sector. 

Sales Enablement is a critical driver of revenue performance, product accuracy, and customer success. In this role, your work will ensure every AE, SE, and partner team is prepared, confident, and equipped with consistent, high-quality tools that directly influence deal velocity, win rates, and customer outcomes. 

This role sits at the intersection of Sales, Solution Engineering, Product, Marketing, Professional Services, and RevOps, making it ideal for someone who loves creating high-impact content, improving processes, and translating technical concepts into clear, compelling messaging. 

Key Responsibilities 

Enablement Strategy & Leadership 

• Build and execute a comprehensive enablement strategy aligned to Parsec’s revenue goals and GTM priorities. 

• Establish structured frameworks for onboarding, sales readiness, competency development, and certification paths. 

• Lead cross-functional initiatives to increase value-based selling, technical fluency, and deal execution excellence across the GTM organization. 
   

Content Development & Sales Tools 

• Create and maintain sales playbooks, discovery guides, demo guides, value frameworks, and objection-handling content. 

• Translate complex MES concepts, product capabilities, and manufacturing workflows into clear, field-ready messaging and tools. 

• Partner with Product and Marketing to ensure every release includes high-quality enablement assets, talk tracks, and customer-facing content. 
   

Training & Field Readiness 

• Build scalable live, virtual, and self-paced training programs covering discovery, consultative selling, demo excellence, ROI/financial justification, and industry-specific manufacturing value props. 

• Deliver ongoing enablement sessions focused on product updates, competitive insights, and methodology refreshers. 

• Define and maintain global demo standards in collaboration with SE leadership, ensuring consistency and compelling storytelling. 
   

Cross-Functional Collaboration 

• Work with Product Management and Product Marketing to translate release details into digestible, actionable GTM content. 

• Align with Marketing on vertical messaging, campaigns, case studies, and thought leadership to maintain a unified narrative. 

• Collaborate with RevOps to refine processes, improve sales workflows, and ensure accurate forecasting, qualification, and pipeline management. 
   

Systems, Insights & Continuous Improvement 

• Monitor usage and performance of enablement materials; leverage data to identify gaps and refine programs. 

• Build feedback loops with Sales, SE, and Leadership to continuously improve training quality, messaging accuracy, and deal effectiveness. 
   

Qualifications 

• Bachelor’s degree (4-year degree) in Business, Marketing, Communications, Engineering, or equivalent experience 

• 5-8+ years in Sales Enablement, Sales Operations, Product Marketing, or GTM support roles within B2B SaaS or technical software environments. 

• Strong ability to translate technical concepts into clear, compelling sales content and messaging. 

• Demonstrated experience partnering cross-functionally across Sales, SE, Product, PS, Marketing, and RevOps. 

• Excellent communication, writing, storytelling, and presentation skills. 

• Highly organized with strong project management abilities and comfort owning content end-to-end. 

• Ability to travel up to 25% as needed for enablement sessions, customer visits, and internal events. 
   

Preferred / Nice-to-Have 

• Experience with MES/MOM software, manufacturing operations, or industrial automation. 

• Familiarity with enablement and GTM tools (LMS platforms, Gong/Call AI tools, demo environments). 

• Background supporting global enablement programs or technical sales teams. 
   

Benefits 

• $130,000 to $170,000 annual salary 

• Flexible schedule  

• Variable Bonus based on company and individual performance 

• 401(k) with company match 

• 100% company-paid health insurance premiums for employees 

• Flexible vacation / PTO 

• Flexible Spending Account (FSA) plan available for eligible healthcare and dependent care expenses 

• Outstanding team environment