Sales Enablement Manager

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Herzliya, ISR
In-Office
Senior level
AdTech • Marketing Tech
The Role
Lead AI-first sales enablement for a global revenue organization. Build interactive AI hubs, certification, coaching, and roleplay tools; coach representatives on AI-driven prospecting, research, and deal preparation; evaluate and scale AI tools; deliver global training through the Flyer Program; conduct Gong reviews and needs analyses; develop coaching programs; and partner cross-functionally to drive adoption and trusted-advisor development.
Summary Generated by Built In

Join the front lines of building an AI-native sales organization at AppsFlyer!

Are you obsessed with finding the smarter, faster way to do things — and ready to prove it by rebuilding how a global revenue team learns? If you're hands-on with AI tools, know the mobile marketing ecosystem cold, and want to build the enablement infrastructure of an AI-native revenue org rather than maintain the old one, we might have the role for you.

We're looking for an AI-Native Enablement Manager to lead the shift to AI-first enablement across our global revenue team. Your default output is an interactive AI hub, not a deck — and your mandate goes beyond building tools: you'll coach reps on using AI directly in their own workflow, so it becomes part of how they sell, not just how they're trained. You'll also stay a key trainer on the Flyer Program, but the core of this role is transformation, not maintenance.

What you'll do:

  • Build AI-powered enablement infrastructure — interactive hubs, AI-assisted certification, coaching/roleplay tools — as the standard output for every initiative, not a side experiment
  • Coach the sales team directly on using AI in their own workflow: prospecting, account research, deal prep
  • Evaluate new AI tools relevant to sales and enablement, and turn the promising ones into scaled adoption rather than one-off pilots
  • Drive how the sales team itself adopts AI as part of its daily workflow, not just what it learns from enablement
  • Deliver training as a key trainer for the global sales team, owning the Flyer Program end-to-end
  • Partner with Sales, CS, L&D, RevOps and Product to align enablement priorities with AppsFlyer's strategy — especially where AI can remove friction or scale coaching capacity
  • Run Gong reviews and global sales training needs analysis to identify where AI-first enablement should focus next
  • Develop coaching and mentoring programs and advanced skills training
  • Support the sales force's transition into trusted advisors, working alongside Industry Leads on segment-specialist development

What you have:

  • 5+ years' experience within a SaaS B2B company
  • Experience within the mobile marketing ecosystem
  • Experience developing and delivering training content, as both trainer and content developer
  • Fluent with AI tools (e.g. Claude, ChatGPT or similar) — proven experience building AI-first assets, not just using AI to speed up old formats
  • Experience building interactive, AI-generated enablement assets (hubs, tools, simulations) as a default output rather than static decks
  • A strong grasp of sales methodologies and processes
  • Experience leading change and adoption of new tools and processes — ideally including AI tools
  • Strong presentation and communication skills, written and verbal
  • Data-oriented, with experience in Excel, Looker (or similar BI tools) and Salesforce
  • Experience managing projects end-to-end, from identification through implementation and execution
  • A team player mindset with a proven ability to lead through influence
  • Advanced proficiency in written and spoken English

Bonus Points:

  • Introduced by an AppsFlyer team member

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO

Skills Required

  • 5+ years of experience within a SaaS B2B company
  • Experience within the mobile marketing ecosystem
  • Experience developing and delivering training content as a trainer and content developer
  • Fluency with AI tools such as Claude, ChatGPT, or similar
  • Proven experience building AI-first enablement assets
  • Experience building interactive, AI-generated enablement assets such as hubs, tools, and simulations
  • Strong grasp of sales methodologies and processes
  • Experience leading change and adoption of new tools and processes
  • Strong written and verbal presentation and communication skills
  • Data-oriented experience with Excel, Looker or similar BI tools, and Salesforce
  • Experience managing projects end-to-end from identification through implementation and execution
  • Ability to lead through influence and work effectively as a team player
  • Advanced proficiency in written and spoken English
  • Introduction by an AppsFlyer team member

AppsFlyer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AppsFlyer and has not been reviewed or approved by AppsFlyer.

  • Wellbeing & Lifestyle Benefits Wellbeing support is positioned as a meaningful part of the rewards package, including private health insurance and wellness offerings like fitness classes. Additional extras such as events, work‑from‑home support, and global mobility opportunities are portrayed as adding tangible value beyond cash compensation.
  • Equity Value & Accessibility Equity is framed as broadly accessible, with stock options described as available to all employees. This expands the total rewards mix and can make overall compensation feel stronger even when salary alone is debated.
  • Strong & Reliable Incentives Total compensation in certain technical and revenue roles is presented as capable of reaching competitive levels, implying meaningful upside where role/market fit is strong. Sales compensation is described as potentially attractive on-target, which can reinforce perceived earning opportunity when performance aligns with plan design.

AppsFlyer Insights

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The Company
HQ: San Francisco, CA
1,625 Employees
Year Founded: 2011

What We Do

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

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