Fotona is one of the world’s fastest-growing leaders in aesthetic, medical, and dental laser innovation. With 50+ years of engineering excellence and more than 30,000 systems installed globally, we’re known for breakthrough results, unmatched reliability, and unwavering customer commitment.
Our legacy is strong, our technology is exceptional, and we’re just getting started.
The Sales Enablement Manager will play a critical role in elevating the performance, readiness, and productivity of Fotona’s U.S. commercial organization. This leader will design and deliver high-impact training programs, optimize sales tools and processes, strengthen communication across the field, and ensure our teams are equipped to win in a fast-growth, highly competitive market.
You will translate strategy into scalable enablement programs, reinforce process discipline, accelerate seller capability, and build a culture defined by readiness, alignment, and continuous improvement. A core focus of this role is driving speed-to-impact, ensuring new hires ramp faster, achieve competency sooner, and contribute meaningfully to the business in less time. If you are passionate about developing talent, improving sales effectiveness, and driving measurable commercial impact, this role offers a dynamic opportunity to shape the future of Fotona’s commercial excellence engine.
Key Responsibilities
1. Drive Sales Productivity & Commercial Impact
- Build and refine a high-impact onboarding program that reduces new-hire ramp time and accelerates sales readiness.
- Develop and maintain sales playbooks, competitive insights, and training resources aligned to national commercial strategy.
- Improve sales productivity by supporting CRM optimization, pipeline hygiene, and process efficiencies.
- Partner with Marketing, Clinical Education, and Sales Leadership to ensure consistent messaging, positioning, and field execution.
- Deliver engaging virtual and in-person training on methodology, product positioning, messaging, and objection handling.
- Identify skill gaps using performance data, field feedback, and assessments; build targeted development initiatives to close them.
- Lead enablement planning for product launches, including readiness guides, positioning materials, and adoption strategies.
- Reinforce value-based selling and consistent commercial messaging across the field.
- Own the onboarding experience with a focus on accelerating speed-to-impact—designing programs that shorten ramp time, strengthen early-stage competency, and ensure new hires are field-ready faster.
- Continuously refine onboarding sequencing, content, and delivery based on performance data and field feedback to maximize early productivity.
- Drive proactive communication with timely updates, new collateral, tools, and clinical insights.
- Foster strong alignment between field teams and internal departments through clear, high-quality communication.
- Partners with cross‑functional teams to plan, organize, and deliver NSM agendas and ad‑hoc training initiatives, ensuring sessions are structured, relevant, and aligned to key sales and business objectives.
- Serve as a strategic partner to Sales, Marketing, and Clinical Education to ensure the field is equipped to execute with excellence.
- Measure and report on enablement impact using KPIs across productivity, training, adoption, and readiness.
- Track improvements in CRM adoption, collateral utilization, training completion, and field confidence.
- Use data insights to refine enablement programs, improve field execution, and support strategic planning.
- Accelerate speed-to-impact for new hires by monitoring onboarding milestones, readiness assessments, and early-stage productivity indicators to ensure new team members achieve competency and field effectiveness faster.
- Leverage onboarding analytics to identify bottlenecks, optimize curriculum sequencing, and continuously shorten ramp time while maintaining high standards of capability and execution.
- 5+ years of experience in sales enablement, commercial training, sales operations, marketing, or related commercial excellence roles.
- Experience supporting field sales teams in medical device, aesthetics, capital equipment, or specialty healthcare preferred.
- Strong instructional design, training delivery, and content development capabilities.
- Demonstrated ability to influence cross-functional stakeholders and drive alignment across commercial teams.
- CRM fluency (Salesforce.com preferred); strong command of sales tools, reporting, and enablement platforms.
- Exceptional communication, project management, and organizational skills.
- Ability to travel ~20% to support training, field development, and strategic initiatives.
- Ability to work at a computer and sit and/or drive and for extended periods frequently.
- Opportunity to build and scale a high-growth commercial excellence function within a global platform.
- Empowering environment that rewards performance, innovation, and decisive action.
- Strong culture of agility, collaboration, and continuous development.
- Competitive salary + performance-based incentives.
- Comprehensive benefits package including Medical, Dental, FSA/HSA/HRA Options, Vision, Life, AD&D, LTD, STD, and 401(k) with company match.
- 401(k) with company match.
- Significant autonomy and opportunity for career acceleration.
Fotona is proud to be an equal opportunity employer.
We celebrate diversity and are committed to fostering an inclusive environment for all employees.
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What We Do
Fotona’s decades-long experience in the laser industry began 50 years ago in 1964, producing frontline laser devices for defense, optical communications, industrial, dental and medical applications throughout this time. Fotona today is a world-leading medical laser company recognized for its innovative, award-winning laser systems for applications in aesthetics & dermatology, dentistry, surgery and gynecology. Based in the US and EU, with corporate headquarters in Dallas, Texas and Ljubljana, Slovenia, Fotona’s business philosophy is to continuously choose perfection to meet the needs of a highly demanding marketplace. The company has one of the most highly educated workforces in the industry, with an exceptionally high number of PhDs specializing in laser and medical technology. Strong R&D capabilities have always been a key competitive advantage of the company, resulting in many patented solutions, including the OPTOflex® articulated arm, QSP (Quantum Square Pulse) and VSP (Variable Square Pulse) technologies, SMOOTH mode, Vacuum Cell technology, and many more. In addition to its direct presence in the US and EU, Fotona Laser’s global distribution network spans across more than 60 countries, ensuring comprehensive support and service for Fotona Laser users, including clinical training, workshops and practical hands-on demonstrations. By establishing the Laser and Health Academy*, Fotona has partnered with world-leading clinical experts to provide medical practitioners with a platform for continuing their professional growth. Fotona Lasers customers receive access to professional workshops, individual training sessions, hands-on demonstrations, as well as participation in international clinical studies and international scientific symposiums. When you choose Fotona Lasers USA, you choose - the highest performance, best made laser systems in the world!
