The Role
The Sales Enablement Manager I supports sales initiatives, designs training programs, organizes resources, and analyzes performance metrics to enhance sales effectiveness.
Summary Generated by Built In
As the industry pioneer behind Content Performance Marketing, BrightEdge has thoroughly redefined the concept of search engine optimization by developing an award-winning platform that precisely measures and optimizes marketing content across online channels. Our cloud-based platform is powered by big data analysis that allows our customers to plan, optimize, and measure campaigns based on real-time content performance. BrightEdge has emerged as the leading international provider of cloud-based SEO Enterprise solutions due to its dynamic and results oriented entrepreneurial culture.
About The Role:
The Sales Enablement Manager Iis responsible for supporting enablement initiatives across the Sales organization. In this role, you will work closely with Account Executives and Sales Managers to understand their priorities and challenges and help deliver programs and resources that enable their success. You will assist with various parts of the enablement process, including gathering needs, organizing content, coordinating training sessions, communicating updates, and tracking results. This is a great opportunity to learn and grow within sales enablement while making a meaningful impact on the team and the company’s success.
** This is an in-office position located in either Cleveland, OH or Chicago, IL **
Core Responsibilities
- Help design and deliver training programs for Sales Development Representatives (SDRs), Account Executives (AEs), and Sales Managers on product knowledge, defined motions, sales processes, and best practices.
- Assist in maintaining and delivering onboarding programs and ongoing learning and development opportunities for new AEs and AE Managers.
- Support the creation and organization of resources including training, presentations, guides, templates, and FAQs for team members to use in their daily work.
- Help keep content accurate and up to date and ensure it is easy to find when needed.
- Assist in identifying areas where sales processes and workflows could be improved.
- Work with other teams (e.g., Business Operations) to help implement these improvements.
- Help track key metrics related to sales success, such as playbook usage, classroom and live certifications, and sales execution.
- Assist in reviewing data to identify trends and suggest areas for improvement.
- Work closely with team members to understand their needs and challenges.
- Act as a first point of contact for SDRs, AEs, and AE Managers for enablement-related questions.
- Collaborate across teams to deliver a seamless employee experience.
Process Improvement:
Performance Measurement and Analysis:
Collaboration and Communication:
What it Takes to be Successful
- 2+ years of Sales Enablement, Learning & Development, or other relevant L&D / Training experience.
- Passion for SaaS sales, empowering others, and delivering value to customers.
- Exceptional communication skills and ability to work across groups and geographies.
- Excellent critical thinking skills: able to break down business problems and create programs that align with business goals.
- Ability to design, develop, and deliver fully executed programs and resources – this is a doing role.
- Results-oriented; able to accomplish both project and team goals.
- Comfortable leading enablement programs and training with confidence and authority.
- A team player capable of high performance and flexibility in a fast-paced environment.
About BrightEdge
BrightEdge is widely recognized as a global leader in SEO and Digital marketing. The most innovative customers across more than 80 countries trust BrightEdge to modernize their Digital Marketing stack for today’s digital world. We are helping thousands of organizations, including many of the world’s largest companies, transform their businesses and drive more revenue.
The continuous innovation of our product is supported by what we believe to be our most valuable assets: our people. Our employees are industry experts at the forefront of digital transformation. Come join us and help us share the future of SEO.
Top Skills
SaaS
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The Company
What We Do
As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Create and Optimize Content, and Measure Results to win on the content battleground. BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. Our platform is powered by an Artificial Intelligence engine, DataMind, and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.
