Sales Enablement Lead

Posted Yesterday
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Boca Raton, FL, USA
In-Office
Mid level
Software
The Role
Lead sales enablement for direct and channel teams by creating launch tools, talk tracks, discovery guides, demos, and objection-handling materials. Standardize top-performer practices, manage training and rep certification, brief managers on coaching priorities, identify stalled deals, and drive improvements. Build AI agents to review calls and maintain current answers. Partner with sales managers, Product Marketing, Product, and RevOps while supporting the Boca Raton sales floor and distributed teams.
Summary Generated by Built In

Job Title: Sales Enablement Lead

Office-first: Boca Raton, FL or Saskatoon, CA

Business owners buy when a rep really gets their problem. This job makes every rep that ready, on every call.

What You’ll Do

You’ll work with Direct and Channel sales managers, Product Marketing, Product and RevOps

  • Build the sales tools for every launch: talk tracks, objection handling, discovery guides
  • Give every rep the current pitch, demo and answers before launch
  • Turn what top performers do into one pitch and demo standard
  • Send managers a weekly brief on where to focus 1:1s
  • Run the training calendar and certify reps before live calls
  • Spot where deals stall and drive each fix to an owner
  • Build AI agents that review calls and keep answers current
  • Work on the Boca sales floor and support other teams virtually

What You’ll Bring

  • Three or more years on a high-performing SaaS sales team serving small businesses, in sales or enablement
  • A degree in Business, Marketing, Communications or a related field is an asset
  • AI agents or automations you built that replaced manual work, and can show us
  • Experience working closely with sales managers, or leading a team
  • A playbook or talk track from top-performer calls that lifted results
  • You read CRM and pipeline data yourself

Nice to have: channel or partner enablement, or APIs and scripting.

Why Vendasta

Our purpose is simple: make technology easy, accessible and affordable. We’re building the AI workforce for business owners, so the people who run local businesses can spend less time on busywork and more time on their customers. Everything we do starts with those customers. If it doesn’t help a business owner win, we don’t build it.

How We Work
We’re accountable (Drive), we’re radically candid (Respect), we keep learning (Agility) and we find creative ways to solve problems (Innovation). We work hard, celebrate each other’s wins, and keep it fun. It’s part of why we were named one of Canada’s Most Admired Corporate Cultures for 2025 and 2026.

And the coolest part?
We don’t just talk about AI. We build it. Whatever your role, we’ll train you to use it like a power user, with tools that are cutting edge. Add coaching, mentorship, hands-on learning opportunities that move your career forward, and you’ll grow faster here than anywhere else. Plus, you’ll get health and wellness benefits, flex days and paid volunteer time, because doing your best work means having time for what matters outside of it.

Skills Required

  • Three or more years on a high-performing SaaS sales team serving small businesses, in sales or enablement
  • Ability to build AI agents or automations that replace manual work and demonstrate them
  • Experience working closely with sales managers or leading a team
  • Experience creating a playbook or talk track from top-performer calls that improved results
  • Ability to independently read CRM and pipeline data
  • Degree in Business, Marketing, Communications, or a related field
  • Channel or partner enablement experience
  • Experience with APIs and scripting
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The Company
HQ: Saskatoon
708 Employees
Year Founded: 2008

What We Do

Our core purpose is to democratize technology for small businesses by making technology easy, accessible and affordable. We are a technology ecosystem that connects business with the vendors of products and services and the trusted experts that implement them. Trusted experts use our platform and marketplace to build a catalog of white label solutions to market, sell, bill, fulfill, and deliver to their business customers. Their business customers are provided access to a tightly integrated operating system, with a single login, to access all of the technology products and services they need to operate their businesses. Vendors of products and services provided a platform to manage the orders and fulfillment needed to manage their sales through our channel distribution network of over 10,000 trusted experts serving 6 million businesses

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