The Sales Effectiveness Analyst is a pivotal role dedicated to driving outbound revenue growth through end-to-end sales campaign management, process optimisation, and analytics. You will act as a strategic conduit between Sales Management, Sales Segment and Specialist teams, Operations and Product to ensure high-impact campaign execution and best-practice use of Salesforce. If you thrive in a mix of campaign management, data-driven reporting, and project implementation, this is your opportunity to power the possible at Equifax.
What you’ll do
Manage End-to-End Campaigns: Develop and roll out quarterly campaign frameworks, supporting collateral, and value proposition scripting.
Drive Execution: Coordinate with Sales Leaders and Account Managers to influence participation and track KPI performance against targets.
Optimise Sales Processes: Serve as the SME for customer-related sales processes, maintaining comprehensive documentation, user guides, and training materials.
Salesforce Stewardship: Champion best-practice usage of Salesforce to ensure accurate account maintenance, pipeline management, and data hygiene.
Insightful Reporting: Deliver weekly productivity reporting and assist in the transition of operational scorecards from Google Sheets to Tableau dashboards.
Strategic Collaboration: Partner with Product and Customer Readiness teams to manage awareness of product changes, migrations, and discontinuations.
Market Analysis: Analyse customer behavior and usage trends to identify growth opportunities and emerging market trends.
Continuous Improvement: Proactively identify and implement solutions to enhance sales tools and operational efficiency.
What experience you need
Bachelor’s degree in Business Administration, Information Technology, or a related field (or equivalent relevant work experience).
Advanced working knowledge of spreadsheet tools, specifically Microsoft Excel and Google Sheets.
Demonstrated experience using Google Suite (Docs, Sheets, Slides) for business collaboration.
Proven experience interacting with and presenting results to stakeholders across various business levels.
Demonstrated ability to provide detailed analysis and accurate results within tight, time-sensitive frameworks.
Experience working independently to evaluate and report on complex campaign-related data.
What could set you apart
Exposure to Tableau or similar data visualization tools for building automated dashboards.
Advanced knowledge of Salesforce functionality, specifically regarding Opportunity management and fulfillment tracking.
Previous experience in a dedicated sales operations or campaign management role within a B2B environment.
A proven track record of adapting to rapidly changing business priorities and evolving product offerings.
Primary Location:
AUS-Sydney-Blue-StreetFunction:
Function - Sales SupportSchedule:
Full timeSkills Required
- Bachelor's degree in Business Administration, Information Technology, or related field
- Advanced working knowledge of spreadsheet tools, specifically Microsoft Excel and Google Sheets
- Demonstrated experience using Google Suite for business collaboration
- Proven experience interacting with and presenting results to stakeholders
- Demonstrated ability to provide detailed analysis and accurate results
- Experience working independently to evaluate and report on campaign-related data
Equifax Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Equifax Inc. and has not been reviewed or approved by Equifax Inc..
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Retirement Support — Savings programs include a 401(k) with company matching and, in some contexts, profit-sharing or pension components. These are described as solid parts of the total package.
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Parental & Family Support — Programs include paid parental leave for birth and non-birthing parents and adoption assistance. Company materials highlight these benefits as part of a family-supportive offering.
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Flexible Benefits — Multiple medical plan choices, dental and vision options, FSAs/HSAs, and voluntary supplemental coverages enable customization. The company publishes plan summaries and SPDs to help compare cost and coverage by location and tier.
Equifax Inc. Insights
What We Do
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.
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