The Role
Leads XTB’s sales strategy for investment products and services, overseeing revenue growth, targets, budgets, KPIs, client relationships, negotiations, compliance, and operational reporting. Manages and develops sales teams, incentive structures, recruitment, and performance programs. Engages VIP clients and financial markets, prepares customized solutions, delivers training, and represents the company publicly through media, conferences, and industry events.
Summary Generated by Built In
About the Company
XTB is a global company in the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, with operations across several countries, including markets in Asia and South America. At XTB, we focus on the development of our employees, providing opportunities to gain knowledge and skills across various fields, as well as offering several training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you. We are a certified Great Place to Work company.
About the Role
As Sales Director, you will be responsible for defining and executing the sales strategy for XTB’s investment products and services. You will lead and develop high-performing sales teams, oversee revenue growth, ensure operational excellence, and maintain strong relationships with key clients and stakeholders. This is a senior leadership role with full ownership of sales performance, team management, budgeting, and strategic planning.
What You’ll Be Doing
- Define and execute the sales strategy to achieve departmental targets and business objectives
- Set sales targets, KPIs, and performance benchmarks across the department
- Develop and manage business plans covering sales, revenue, and cost control
- Monitor sales performance and ensure alignment with XTB policies and guidelines
- Build and maintain strong relationships with key and VIP clients, while supporting strategic accounts and high-value negotiations.
- Design and implement performance appraisal and commission schemes
- Motivate sales teams through coaching, mentoring, and continuous skills development
- Propose promotions, bonuses, and salary adjustments within the approved budget
- Identify team needs and drive process, system, and collateral improvements
- Oversee sales administration and operational reporting Track KPIs, conversion rates, lead quality, and sales pipeline performance
- Prepare regular reports on sales results, best practices, and market opportunities
- Ensure compliance with internal procedures and regulatory requirements
- Build and maintain long-term relationships with key and VIP clients
- Lead negotiations, close high-value deals, and support senior account managers
- Monitor market trends across currencies, commodities, indices, and derivatives
- Prepare market analysis, sales proposals, and customized client solutions
- Participate in media appearances, conferences, and industry events as a finance expert
- Support the creation of educational and marketing materials
- Deliver trainings, workshops, and lectures for clients, partners, and internal teams
- Publish finance- and investment-related articles
- Represent XTB in public forums, conferences, TV, and radio
- Partner with HR on recruitment and hiring of top sales talent
- Coach and mentor sales managers and team members
- Promote best practices and knowledge sharing within the sales organization
Sales Leadership & Strategy
Team Management & Development
Operations & Control
Client & Market Engagement
Knowledge Sharing & Representation
Recruitment & Collaboration
What We’re Looking For
- Bachelor’s degree in business administration or a related field
- Professional finance certifications, licenses, or courses
- 5+ years of proven experience in sales management within a brokerage, trading, or financial services environment
- At least 3 years of proven experience leading and managing a sales team, with responsibility for team performance, targets, coaching, and development
- Proven track record of achieving and exceeding sales targets and driving revenue growth
- Experience managing sales KPIs, performance plans, and incentive structures
- Experience working with high-value or VIP clients and handling complex negotiations
- Strong command of spoken and written English and Arabic
- Excellent leadership, negotiation, and stakeholder management skills
- In-depth knowledge of derivatives (futures, CFDs, options)
- Strong understanding of international financial markets, including OTC products
- Structured, process-driven, and team-oriented mindset
- Strong customer orientation with proven sales success
- Advanced analytical, planning, and decision-making abilities
What We Offer
- A senior leadership role in a dynamic, international FinTech environment
- Opportunity to shape sales strategy and business growth
- Exposure to global financial markets and high-value clients
- Professional development and continuous learning opportunities
- Collaborative culture with high-performing, ambitious teams
Skills Required
- Bachelor’s degree in business administration or a related field
- Professional finance certifications, licenses, or courses
- 5+ years of sales management experience within a brokerage, trading, or financial services environment
- At least 3 years of experience leading and managing a sales team
- Proven track record of achieving and exceeding sales targets and driving revenue growth
- Experience managing sales KPIs, performance plans, and incentive structures
- Experience working with high-value or VIP clients and handling complex negotiations
- Strong spoken and written English and Arabic
- Excellent leadership, negotiation, and stakeholder management skills
- In-depth knowledge of derivatives, including futures, CFDs, and options
- Strong understanding of international financial markets, including OTC products
- Structured, process-driven, and team-oriented mindset
- Strong customer orientation with proven sales success
- Advanced analytical, planning, and decision-making abilities
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The Company
What We Do
XTB is a Poland-based online trading and investment company that provides access to thousands of CFDs on currencies, indices, commodities, stocks and ETFs, as well as real stocks, ETFs and Investment Plans. It combines proprietary financial technology, including the xStation platform, with brokerage, investing and savings services, aiming to operate as an all-in-one investment application for clients across international markets.
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