Sales Director

Posted 2 Days Ago
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Mexico City, Cuauhtémoc, Mexico City, MEX
In-Office
Expert/Leader
Food • Marketing Tech
The Role
Lead Lindt & Sprüngli’s national sales organization and commercial strategy in Mexico. Drive sales, profitability, market share, channel development, key account relationships, negotiations, forecasting, budgeting, revenue growth management, and retail execution. Develop high-performing teams, oversee talent and succession planning, coordinate product launches and seasonal campaigns, and collaborate with Marketing, Supply Chain, Finance, and global teams to achieve commercial objectives.
Summary Generated by Built In

Lindt & Sprüngli is an internationally operating group of companies and the world‘s leading manufacturer of premium quality chocolate. Our exclusive products enjoy an excellent reputation worldwide. We are seeking a highly motivated professional to perform a critical role by providing vision, leadership, and development of the overall corporate strategy with CEO and Leadership Team. 

Key ResponsibilitiesCommercial Strategy
  • Define and implement the annual commercial strategy aligned with Lindt’s corporate objectives and regional priorities.
  • Develop commercial plans to achieve sales, profitability, and market share targets.
  • Identify growth opportunities by channel, customer, category, and region.
  • Lead commercial planning processes, annual budgeting, and sales forecasting.
  • Analyze market trends, consumer behavior, and competitive activities to adapt commercial strategies accordingly.
Key Account Management
  • Develop and strengthen strategic relationships with key customers, distributors, and business partners.
  • Lead commercial negotiations, annual agreements, pricing strategies, and promotional plans.
  • Ensure profitable account growth while maintaining the brand’s premium positioning.
  • Foster long-term partnerships based on trust and mutual value creation.
Sales Leadership
  • Lead, develop, and motivate the national sales team, promoting a high-performance culture.
  • Establish clear objectives, performance metrics, and development plans for the team.
  • Identify and develop key talent while implementing succession plans.
  • Encourage cross-functional collaboration to ensure the effective execution of commercial strategies.
Financial Management & Profitability
  • Manage commercial budgets and promotional investments, ensuring an efficient return on investment.
  • Monitor profitability by customer, channel, and category, implementing corrective actions when necessary.
  • Partner with Finance to ensure forecasting accuracy and achievement of financial objectives.
  • Support Revenue Growth Management strategies and margin optimization initiatives.
Channel Development & Commercial Execution
  • Ensure excellence in sales execution across all channels.
  • Drive distribution, visibility, availability, and flawless point-of-sale execution.
  • Ensure successful implementation of new product launches and seasonal campaigns.
Cross-Functional Collaboration
  • Partner with Marketing to develop commercial strategies and brand activation plans.
  • Collaborate with Supply Chain to ensure product availability and demand planning accuracy.
  • Coordinate with Finance to monitor budgets and commercial performance.
  • Maintain alignment with regional and global teams to share best practices and ensure compliance with corporate standards
Profile Requirements
  • Minimum of 10 years of progressive commercial experience within FMCG, food, confectionery, or premium consumer goods companies.
  • At least 5 years of experience leading national sales teams.
  • Proven experience negotiating with strategic customers and major retail accounts.
  • Strong knowledge of distribution channels and the retail landscape in Mexico.
  • Experience working in multinational companies is highly valued
Core Competencies
  • Commercial Strategic Planning
  • High-Level Negotiation
  • Revenue Growth Management
  • Key Account Management (KAM)
  • Budget Management
  • Demand Planning and Forecasting
  • Financial Management and Profitability
  • Commercial Channel Development
  • Data Analysis and KPI Management
  • Strategic Thinking
  • Results Orientation
  • High-Performance Team Leadership
  • Decision-Making
  • Talent Development
  • Influence and Negotiation
  • Change Management
  • Cross-Functional Collaboration
  • Executive Communication

Skills Required

  • At least 10 years of progressive commercial experience within FMCG, food, confectionery, or premium consumer goods companies.
  • At least 5 years of experience leading national sales teams.
  • Proven experience negotiating with strategic customers and major retail accounts.
  • Strong knowledge of distribution channels and the retail landscape in Mexico.
  • Experience working in multinational companies.
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The Company
HQ: Kilchberg
3,727 Employees

What We Do

The Lindt & Sprüngli Group - premium chocolate for more than 175 years Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During 175 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate. The beginnings of Lindt & Sprüngli are in 1845, when father and son for the first time manufactured solid chocolate in their small confectionery Sprüngli & Son, at that time yet a partnership. Since then, the company has gone through many different eras, but the entrepreneurial spirit and passion for making chocolate that drove both the Sprüngli family as well as Rodolphe Lindt, when he invented the first truly melting chocolate and later on sold his business to Sprüngli, are still alive. Today, quality chocolate products by Lindt & Sprüngli are made at 12 own production sites in Europe and the USA. They are distributed by 36 subsidiaries and branch offices, in more than 530 own stores, and also via a comprehensive network of more than 100 independent distributors around the globe. With more than 14,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.2 billion in 2023.

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