Sales Director

About ProCogia 
We’re a diverse, close-knit team with a common pursuit of providing top-class, end-to-end data solutions for our clients. In return for your talent and technical expertise, you will be rewarded with a competitive salary, generous benefits along with ample opportunity for personal development. ‘Growth mindset’ is something we seek in all our new hires and has helped drive much of our recent growth across North America. Our distinct approach is to push the limits and value derived from data. Working within ProCogia’s thriving environment will allow you to unleash your full career potential. ProCogia has experienced considerable growth over the last three years & core to our culture is maintaining a high level of cultural equality throughout the company. Our diversity and differences allow us to create innovative and effective data solutions for our clients. 
 
Job Summary 
The Sales Director is responsible for the strategy, execution, and performance of ProCogia's sales function across North America. Reporting directly to the CEO, this role owns new business development, revenue growth, and client retention, while building and leading a high-performing sales organization aligned with ProCogia's growth trajectory and culture. 

 
The Sales Director will develop and administer a sales program that effectively drives ProCogia's expansion goals — determining team structure, hiring and development needs, compensation and incentive design, and go-to-market approach for engaging prospective clients. This includes staffing and directing the sales team, establishing plans and strategies to grow ProCogia's client base, and contributing to the training and development of the sales organization. As ProCogia continues to scale, the Sales Director will play a critical role in shaping how the sales function is structured to maximize client contact, pipeline growth, and long-term revenue impact — while embodying ProCogia's close-knit, growth-minded culture. 

This is a full-time, in-office role based in Vancouver, BC, with budget oversight and direct reports to be determined as the team scales. 
 

Key Responsibilities  

Sales Leadership: 

• Meet pre-determined revenue growth goals through the activities of the sales team. 

• Responsible for obtaining profitable results through the sales team by developing team members through motivation, counselling, skills development, and product knowledge development. 

• Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organization's presence. 

• Lead and schedule weekly and/or monthly and/or quarterly sales team meetings with the sales team and leadership. 

• Embody company culture and maintain high sales employee engagement. 

• Provide direct selling and co-selling service and support for key accounts and strategic partners. 

• Provide quote and proposal development support for complex projects to the sales team, and educate them on creating similar proposals or quotes in the future. 

• Ensure correct usage of CRM and other sales tools and applications. 

• Follow, train, and ensure adherence to all sales, pricing, and customer service processes and policies. 

Client Retention: 

• Present new products and services and enhance existing relationships. 

• Work with technical staff and other internal colleagues to meet customer needs. 

• Arrange and participate in internal and external client debriefs. 

New Business Development: 

• Prospect for potential new key or strategic accounts and convert these into increased business. 

• Cold call as appropriate to help develop markets in geographic or target verticals to ensure a robust pipeline of opportunities. 

• Meet potential clients by growing, maintaining, and leveraging your network. 

• Identify potential key clients and the decision makers within client organizations. 

• Research and build relationships with new key clients. 

• Set up meetings between client decision makers, ProCogia leadership, and the sales team. 

• Plan and execute approaches and pitches and share best practices with the sales team. 

• Work with the sales team to develop proposals that speak to the client's needs, concerns, and objectives. 

• Participate in pricing the solution/service. 

• Handle objections by clarifying, emphasizing agreements, and working through differences to a positive conclusion. 

• Use a variety of styles to negotiate appropriately. 

• Present an image that mirrors that of the client. 

Business Development Planning: 

• Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. 

• Present to and consult with senior leadership on business trends with a view to developing new services, products, and distribution channels. 

• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. 

• Using knowledge of the market and competitors, identify and develop ProCogia's unique selling propositions and differentiators. 

• Maintain deep familiarity with the data and AI consulting landscape, including emerging trends in data engineering, analytics, machine learning, and AI adoption across enterprise clients. 

• Leverage existing relationships and credibility within the data/AI/analytics consulting space to accelerate ProCogia's entry into new accounts and verticals. 

• Translate technical data and AI capabilities into business value propositions that resonate with client stakeholders across technical and executive audiences. 

• Stay current on the competitive landscape of data consulting and professional services firms, using this knowledge to position ProCogia's differentiators in complex, technical sales cycles. 

Personnel: 

• Plan and implement a specific appraisal system that describes the responsibilities and performance standards for each sales team member, set individual targets, and administer the compensation plan. 

• Personally observe the performance of sales team members in the field on a regular basis. 

• Responsible for the planning, recruitment, direction, organization, and control of the sales team to accomplish specific objectives. 

• Provide high standards of ongoing training for sales team members so they possess sufficient technical knowledge to present ProCogia's services accurately. 

• Train new salespeople to ensure success. 

• Coach and develop direct reports. 

Administration: 

• Manage the sales administration function and operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships and creating an environment where customer service can flourish. 

• Responsible for monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings, and internal updates. 

• Assign sales territories, set sales goals, and establish training programs for the sales team. 

• Track sales team metrics and report data to leadership on a regular basis. 

• Implement performance plans according to company procedure. 

Planning: 

• Assist in the development of the annual sales plan, specifically advising on realistic forecasts (based on historical data, market trends, competitive activity, promotional strategy, and sales effort) and realistic costs of operating the sales function. 

• Analyze sales statistics to determine sales potential and to monitor customer preferences. 

 
Qualifications 

Education: 
This position requires a bachelor's degree and 10+ years of sales leadership experience, including experience managing and developing a sales team. 
 

Other Skills and Qualifications: 
This position requires strength in meeting sales goals, negotiation, selling to customer needs, motivation for sales, sales planning, building relationships, coaching, managing processes, market knowledge, developing budgets, staffing, strategic planning, professionalism, CRM, and Microsoft Office. 

Compensation: 

$110,000-$130,000 

ProCogia is proud to be an equal-opportunity employer. We are committed to creating a diverse and inclusive workspace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.