The Role
Lead marketing and community engagement to grow and maintain occupancy for an assisted living community. Plan and execute marketing plans and events, conduct tours, follow up on leads, coordinate move-ins/outs, track referrals and census, liaise with families and medical/community partners, and support the Executive Director and regional marketing team.
Summary Generated by Built In
Spring Oak is proud to be recognized as a "Great Place to Work" our motto is "Welcome to the Family" We believe in creating a warm welcoming, and uplifting environment where residents and staff celebrate life and wellness to the fullest.
The Director of Community Relations is responsible for planning, organizing, and directing all marketing and community engagement activities to maintain and grow occupancy at the community. This role will serve as the face of Spring Oak to the public and work closely with families, residents, and staff to foster strong relationships.
The Director of Community Relations at Spring Oak is responsible for continually increasing census by implementing and following through on marketing strategies. Plans, organizes and executes the marketing plan meeting the established goals of the facility and staying within budget guidelines for our assisted living community.
Is responsible for tasks related to renting apartments and all services involving the move-in and move-out of residents. Ensures a smooth transition to the new environment and is the first line of contact for residents and families inquiring about the facility and its services.
Responsibilities
- Plans, organizes, coordinates and directs all marketing activities and special events held at the facility Maintain occupancy and conducts tours of the facility
- Conduct prompt follow-up of leads
- Monitors marketing plan and budget to include advertising, brochures and publications, activities, open houses and exposing outside organizations to our community
- Effectively communicates their role in marketing the facility to staff and assists them through education, support and evaluation of services
- Provides residents, prospective residents and families with information regarding the facility and the services provided, acts as liaison between resident families and Administrator.
- Trouble shoots resident concerns and provides positive follow-up and feedback. Actively seeks resident input on service enhancements and programs.
- Coordinates and assists with move-ins and move-outs ensuring care plans and rooms are ready. Continually improves community relations increasing public regard and overall awareness of the facility and the programs offered.
- Must demonstrate knowledge of and respect for the rights, dignity and individuality of each resident in all interactions.
- Required to develop and maintain a good rapport with all team members within the Community, families, representative of the medical community, government agencies etc.
- Keep detailed logs of referrals, move-ins, move-out, leads and inquiries electronically Evaluates effectiveness of programs
- Attend company in-services
- Assist Executive Director and complete ad hoc projects as requested.
- Required to travel to events, stores or other locations as deemed necessary to market community and perform a competitive analysis
Qualifications:
- At least three years of proven experience in marketing and sales in Senior housing facilities.
- Should possess a bachelor's degree in marketing, Social Work or related field
- Must have excellent communication skills and the ability to show compassion in all dealings with residents, family members and staff.
- Must possess working knowledge of computer programs and have the drive and ability to increase census.
- Knowledge of CMS guidelines, adult programs and insurances
Reports to: Executive Director with support from Regional Director of Marketing
Why Join Spring Oak?
Spring Oak offers a competitive salary, benefits package, and a supportive work environment. We are a family-owned and operated company, and we take pride in the family-like atmosphere we create for our employees.
"Great Place to Work" Certified March 2026-March 2027
401(K) Company Match
Health, Dental, & Vision Insurance
Paid time Off (PTO)
Skills Required
- At least three years of proven marketing and sales experience in senior housing facilities.
- Bachelor's degree in Marketing, Social Work, or related field.
- Excellent communication skills and ability to show compassion with residents, families, and staff.
- Working knowledge of computer programs and ability to maintain electronic logs of referrals, leads, move-ins and move-outs.
- Knowledge of CMS guidelines, adult programs, and insurances.
- Experience planning, organizing, and executing marketing plans and managing related budgets.
- Ability to conduct tours, perform lead follow-up, and coordinate smooth move-ins and move-outs.
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The Company
What We Do
Spring Oak Senior Living is a family-owned and operated organization that provides a range of senior care services, including assisted living, memory care, independent living, and short-term stays. Their mission focuses on celebrating life and wellness by offering physical, social, and emotional support through warm relationships and genuine care for every resident across their various communities.
