Sales Director, Performance Marketing

Join the creative revolution at XR!   

XR is on a mission to transform how the world creates, connects, and experiences advertising. As the global leader in creative operations, we help brands and agencies bring their ideas to life and deliver them seamlessly across every screen. Our leading technology and services power creativity for the marketing and entertainment industries, and you can be a part of it!  

At XR, you'll join a high-energy, collaborative environment where your ideas can spark real change. We champion innovation at every level, empowering our teams to take risks, challenge norms, and unlock new possibilities. Your voice, your talent, and your vision matter here- XR is where you come to grow, learn, and thrive.  

Ready to make an impact? If you're passionate about technology, solving complex challenges, and joining a team that's changing the game, XR is the place for you. Let’s shape the future together! 

The Opportunity 

The Account Executive, Direct Response is responsible for driving net-new and expansion revenue with performance-driven advertisers, agencies, and direct response brands. This role focuses on selling XR’s ad serving, creative operations, CTV/digital, and production services solutions to brands and agencies seeking measurable performance outcomes and scalable execution. 

This role requires a commercially aggressive seller who is also technically credible with sophisticated performance / agency buyers. 

Responsibilities: 

• Ownership of ad-serving displacement / competitive take-away motions within performance-driven brands and agencies   

• Drive new business and expansion revenue across ad serving, CTV/digital, creative lifecycle, and production services offerings. 

• Position XR against incumbent ad-serving / measurement platforms, articulating both technical and commercial differentiation   

• Sell to performance marketers, growth marketers, and acquisition-focused teams at brands and agencies. 

• Engage performance, growth, media, and analytics stakeholders as well as marketing and procurement. 

• Lead measurement, attribution, and digital reporting discussions (conversion tracking, pixels, performance analysis, etc.)   

• Develop and execute outbound and inbound sales strategies to penetrate whitespace and expand wallet share. 

• Build strong relationships with agencies and buying groups, including preferred partners such as Havas Edge, Lockard Wechsler, Cannella, and Icon. 

• Collaborate closely with Customer Success, Solutions Architecture, Product, and Marketing teams to deliver a seamless customer experience. 

• Maintain disciplined Salesforce hygiene and provide accurate forecasting and pipeline management. 

• Achieve and exceed individual revenue quota while contributing to broader team success. 

• 5–7+ years of B2B sales experience in adtech, martech, media, or digital platforms. 

• Proven experience selling ad serving solutions to brands and agencies, especially direct response and performance marketer brands. 

• Strong background selling into CTV, digital media, and production services environments. 

• Direct experience selling or supporting ad-serving, measurement, or attribution solutions. 

• Experience working with or selling through agencies such as Havas Edge, Lockard Wechsler, Cannella, and Icon preferred. 

• Demonstrated success managing a ~$5M+ revenue portfolio and achieving $1.5M+ annual quota. 

• Highly consultative seller with strong discovery, solution-selling, and value-based selling skills. 

• Demonstrated success competing against or displacing established ad-serving / reporting platforms. 

• Strong fluency in digital measurement and performance frameworks. 

• Comfortable engaging marketing, growth, operations, and procurement stakeholders. 

• Excellent written, verbal, and presentation skills. 

• Proficiency with Salesforce and modern sales enablement tools (e.g., ZoomInfo). 

• Willingness to travel for client meetings and industry events (~30%). 

• Familiarity with segmented territory models, ABM, and performance-driven GTM strategies preferred. 

• Working knowledge + sales experience with DCO is preferred. 

Pursuant to New York City's Pay Transparency Law the base pay range for this position is $130,000 - $140,000; base pay offered may vary depending on job-related knowledge, skills, and experience.