Cribl does differently.
What does that mean? It means we are a serious company that doesn’t take itself too seriously; and we’re looking for people who love to get stuff done, and laugh a bit along the way. We’re growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are.
As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity.
Location: Benelux
Reports to: VP of Sales
Department: Sales
About Company:
Cribl does differently.
What does that mean? It means we are a serious company that doesn’t take itself too seriously; and we’re looking for people who love to get stuff done, and laugh a bit along the way. We’re growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are.As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunit
As the Sales Director, you will play a critical role in shaping and executing our go-to-market strategy (GTM) for our observability solutions. You’ll recruit, develop, and lead a high-performing team of 5-7 Strategic Sales Representatives focused on selling Cribl’s suite of products across a specific geographic region. You’ll oversee the entire sales ecosystem, from lead generation through to closing, while continuously striving to exceed sales goals and drive revenue growth.
You will be an integral member of Cribl's leadership team, reporting directly to the VP of Sales, and will be a key contributor to the ongoing development and execution of our GTM strategy.
Why You’ll Love This Role:
- Team Leadership & Development:
- Recruit, coach, and develop a team of 5-7 Strategic Sales Representatives.
- Build a pipeline of future sales leaders within the organization.
- Set clear performance goals and KPIs, and consistently monitor and manage team performance.
- Drive a culture of collaboration, accountability, and continuous improvement.
- Sales Strategy & Execution:
- Create and implement a strategic business plan to achieve and exceed sales goals in your region.
- Own and manage the full sales lifecycle: from generating leads, nurturing relationships, and qualifying opportunities, through to closing deals.
- Build, develop, and maintain strong relationships with both prospects and channel partners.
- Navigate complex sales cycles and drive large enterprise deals (Fortune 1000).
- Sales Ecosystem Management:
- Oversee the sales pipeline, ensuring that strategic accounts and key opportunities are identified and nurtured.
- Collaborate with internal teams (marketing, customer success, product, etc.) to ensure alignment across all areas of the business.
- Leverage and improve existing tools and processes for prospecting, pipeline management, and closing deals.
- Leadership & Collaboration:
- Actively contribute to the development and refinement of Cribl’s GTM strategy and sales playbook.
- Partner with other leaders across sales, product, and marketing to drive the success of the business.
- Regularly report on team performance, pipeline status, and sales metrics to the VP of Sales and executive leadership.
We are a remote-first company and work happens across many time-zones – you may be required to occasionally perform duties outside your standard working hours.
- Required:
- Minimum of 5 years of experience leading and developing strategic sales teams.
- Proven track record of overachievement in annual sales targets, with an ability to deliver consistent results.
- Significant experience leading teams selling through security channel partners.
- In-depth experience navigating complex sales cycles and closing large, enterprise-level deals.
- Strong background in SaaS sales, specifically within cloud, logs, metrics, IT operations, and security.
- Proficient in MEDDIC methodology to manage sales opportunities and close high-value deals.
- Experience in pipeline development, strategic account management, and new business acquisition.
- Bonus Points:
- Background in Cloud, Security, or Machine Learning industries is a plus.
- Familiarity with observability or related IT operational tools and platforms is a bonus.
- Innovation: At Cribl.io, we’re at the forefront of observability, solving critical problems for enterprises globally.
- Culture: We prioritize teamwork, integrity, and development—both for our product and for our people.
- Growth: Cribl.io is scaling rapidly, and you’ll be part of a high-growth company that fosters career advancement opportunities.
- Scale: We are a Pre IPO company with a valuation of $3.5 billion
Bring Your Whole Self
Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.
Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you’ll ever meet at cribl.io/about-us.
Cribl Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cribl and has not been reviewed or approved by Cribl.
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Affordable Benefits — Medical and dental premiums are fully covered for individuals in the U.S., with low costs for dependents, and the plans are described as low‑cost overall. This positions healthcare expenses favorably for many employees.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays, and periodic company “refresh” or winter‑break days provide ample time away. Flexible schedules further support taking time when needed.
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Wellbeing & Lifestyle Benefits — A monthly stipend for home office, phone, and internet, plus strong remote‑work setup support, underpin the remote‑first model. Additional perks like recharge days and equipment support bolster day‑to‑day wellbeing.
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What We Do
Cribl, the AI Platform for Telemetry, empowers enterprises to manage and analyze telemetry for both humans and agents. Trusted by organizations worldwide, including half of the Fortune 100, Cribl bridges the gap between AI ambition and infrastructure reality. No lock-in. No data loss. No compromises. Cribl’s vendor-agnostic platform ensures data remains portable and interoperable. By cost-effectively handling increasing data volume and variety without delay, Cribl gives enterprises the choice, control, and flexibility to build what’s next.
Why Work With Us
We are building the company that will become the industry leader in IT and Security data. But, doing that doesn’t mean we’re always serious. We approach our work fearlessly, learn quickly, improve constantly, and celebrate our wins at every turn. And more importantly, we laugh a lot.
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