Sales Director - Midwest (Chicago)

Posted Yesterday
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Chicago, IL, USA
In-Office
Senior level
AdTech • Artificial Intelligence • Marketing Tech
The Role
Lead Midwest sales for Xapads Media9s Connected TV platform (UNWIRE), drive new business and revenue, own territory strategy and full sales cycle, build pipeline and agency/brand relationships, collaborate with product and operations, and represent the company at industry events.
Summary Generated by Built In


About Xapads Media:

Xapads Media is a Global media and technology partner working with brands and agencies to deliver effective, data-driven outcomes across a complex and evolving digital landscape.

By bringing together media, data, and technology, we support planning, activation, and optimization across formats and markets. Our approach combines reliable data, strong partner integrations, and consistent execution - enabling clients to make informed decisions and understand how their media investments are performing.

We focus on clarity, accountability, and measurable impact, helping clients navigate complexity, identify opportunities, and drive sustained growth.

For more information, visit https://www.xapads.com.

Role Summary and Impact
As Sales Director, you will drive revenue growth for Xapads Media’s Connected TV business across the Midwest region. Based in Chicago, you will lead the sale of UNWIRE, our flagship CTV platform, while expanding adoption of Xapads’ broader advertising solutions. The ideal candidate brings strong agency and brand relationships, deep CTV expertise, and a proven track record of exceeding sales targets through strategic business development.

This is a strategic, client-facing role requiring a strong hunter mentality, market expertise, and the ability to build lasting relationships with agencies, advertisers, and key decision-makers.

What Makes This Role Interesting

  • Opportunity to build and scale a rapidly growing CTV business.

  • Direct ownership of market expansion and revenue growth.

  • Access to innovative advertising technology and premium inventory solutions.

  • Entrepreneurial environment with strong leadership visibility.

  • Collaboration with global teams across product, supply, and operations.

Role Responsibilities

  • Drive new business development and revenue growth across the Midwest market, with primary focus on UNWIRE (80%) and 20% on other products (Xaprio).

  • Develop and execute a territory sales strategy aligned with company revenue objectives.

  • Leverage existing relationships with agency holding companies, independent agencies, and direct brands to generate new opportunities and accelerate deal closure.

  • Position and sell CTV, video, and omnichannel advertising solutions to senior marketing and media decision-makers.

  • Build and maintain a robust sales pipeline through prospecting, networking, referrals, and industry engagement.

  • Lead the entire sales cycle, including prospecting, discovery, solution development, negotiation, and contract execution.

  • Collaborate closely with internal product, operations, account management, and leadership teams to ensure successful campaign execution and client satisfaction.

  • Represent Xapads Media at industry events, conferences, client meetings, and networking opportunities.

  • Maintain accurate forecasting, pipeline management, and revenue reporting.

  • Stay current on market trends, competitive developments, and emerging opportunities within the CTV and digital advertising landscape.


Skills and Experience

  • Minimum 8 years of successful sales experience within AdTech, Programmatic Advertising, Digital Media, or Connected TV.

  • Proven experience selling CTV solutions and deep understanding of the streaming and video advertising ecosystem.

  • Strong existing network of agency and brand relationships across the Midwest market.

  • Demonstrated track record of consistently achieving or exceeding revenue targets.

  • Experience working with leading AdTech, CTV, DSP, SSP, or media companies.

  • Ability to engage with senior-level decision-makers and influence complex buying processes.

  • A highly energetic and results-driven sales leader.

  • Strategic thinker with strong problem-solving abilities.

  • Proven hunter mentality with a history of opening doors and creating opportunities.

  • Strong relationship builder with a credible industry reputation.

  • Passion for innovation and helping brands navigate the evolving media landscape.


Life at Xapads Media

At Xapads Media, we place a strong emphasis on employee growth and continuous development. Individuals are encouraged to build expertise, take ownership of their work, and explore areas that align with their interests over time.

Our culture supports collaboration, knowledge sharing, and open communication. Teams engage in ongoing discussions, exchange ideas, and contribute to broader conversations across the business.

We also value moments that bring teams together—recognising achievements, sharing progress, and building a sense of collective momentum.

To learn more about our culture and ways of working, visit:
https://www.xapads.com/life-at-xapads

Equal Opportunity
Xapads Media is committed to creating an inclusive environment where individuals are treated fairly and have equal access to opportunities for growth and development.


Skills Required

  • Minimum 8 years sales experience in AdTech, Programmatic Advertising, Digital Media, or Connected TV
  • Proven experience selling CTV solutions and deep understanding of streaming/video advertising ecosystem
  • Strong existing network of agency and brand relationships across the Midwest
  • Demonstrated track record of achieving or exceeding revenue targets
  • Experience working with AdTech, CTV, DSP, SSP, or media companies
  • Ability to engage with senior-level decision-makers and influence buying processes
  • Proven hunter mentality with history of opening doors and creating opportunities
  • Strategic thinker with strong problem-solving abilities
  • Highly energetic and results-driven sales leader
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The Company
250 Employees
Year Founded: 2007

What We Do

Xapads Media is a global advertising-technology company that develops AI-powered solutions for digital advertising. Its PULSE platform uses contextual video targeting for YouTube, combining content scanning and classification, GARM-aligned brand-safety enforcement, and real-time campaign optimization. The company helps brands and agencies deliver more relevant, efficient, and safer ads, while supporting enterprise media sales and programmatic advertising initiatives across global markets.

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