Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We’re actively looking for a Sales Director, Mid-Market to lead our Mid-Market team. The Mid Market team is focused on acquiring new Mid-Market (MM) eCommerce and Direct-to-Consumer (DTC) brands / advertisers. As we continue to scale our revenue, this leader will play a critical role in expanding our footprint, building our team, and driving core growth.
In this role, you will manage, coach, and scale our team of Mid-Market Account Executives. You will drive a builder/player/coach model—hunting and managing your own accounts while equipping your team of AEs to prospect, pitch, close, and scale brands with the capacity to spend $50k–$200k (can be more) per month with Nift. You will train your team to effectively compete for performance marketing budgets against other paid social and digital performance marketing channels.
Our Mission
Nift’s mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded. We are a data-driven, cash-flow-positive company that has experienced 731% growth over the last three years. Now, we’re scaling to become one of the largest sources for new customer acquisition worldwide.
Backed by Spark Capital & Foundry who also invested in Slack, Snap, SeatGeek, Fitbit, Warby Parker, Wayfair and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale. Read more about our growth here.
What you will do:
- Hire, onboard, build and lead a high-performing team of Mid-Market Account Executives. Set clear metrics, run pipeline reviews, and coach AEs through every phase of the sales cycle
- Coach up each AE and assist them with prospecting, discovery, pitches, and closing strategic and high-priority Mid-Market accounts, maintaining an active pipeline ensuring each team member achieves their revenue quota team targets
- Lead negotiations, including pricing and contract terms, to secure mutually beneficial agreements that align with the customer’s goals and Nift’s growth objectives
- Coach your AE team to articulate Nift’s value proposition to performance marketing leaders, successfully competing against paid social, display, and other digital performance marketing channels for DTC acquisition budgets
- Maintain accurate sales forecasts, manage team pipeline health, and report directly on acquisition metrics and revenue performance toward our target
- Work closely with teams in marketing, client success, data science, and operations to ensure smooth onboarding, pilot launch, and ongoing success
- Become a category and platform expert for Nift. Stay current with industry trends, competitive landscape, and market shifts to continuously refine sales strategies. Attend conferences and trade shows. Travel to prospective and existing clients.
What you need:
- 8+ years of total B2B sales experience, with at least 2+ years as a builder/player/coach, team lead, or frontline “hands on” sales leader role for a performance marketing or paid social platform or solution provider
- Demonstrated experience mentoring and leading Account Executives “hunters” running full-cycle motions (prospecting, qualification, closing, and onboarding)
- Proven track record selling solutions into performance marketing decision-makers (Heads of Acquisition, CMOs, Growth Leads) at DTC brands with monthly spend potential of $50k–$200k
- Experience working in an outbound driven, fast-paced startup / small company environments, going from initial playbook creation to scaling a sales team and revenue through significant growth milestones
- Rigorous approach to CRM management, deal coaching, pipeline metrics, and accurate sales forecasting
What you get:
- Competitive compensation, comprehensive benefits (401(k) with 4% match, Medical/Dental/Vision), and we offer full-time employees the potential to hold company equity
- Flexible remote work
- Unlimited Responsible PTO
- Great opportunity to join a growing, cash-flow-positive company while having a direct impact on Nift's revenue, growth, scale, and future success
Skills Required
- 8+ years of total B2B sales experience
- At least 2+ years as a builder, player-coach, team lead, or hands-on sales leader for a performance marketing or paid social platform or solution provider
- Experience mentoring and leading full-cycle Account Executive hunters
- Proven success selling to performance marketing decision-makers at DTC brands with $50,000-$200,000 monthly spend potential
- Experience in outbound-driven, fast-paced startup or small-company environments
- Experience creating initial sales playbooks and scaling sales teams and revenue
- Strong CRM management, deal coaching, pipeline metrics, and sales forecasting skills
What We Do
Nift helps companies like Quip, Scentbird, LiquidIV, Allbirds, and SiriusXM acquire their next new customer and achieve their customer growth goals at or better than their current CPA. Reaching 39M shoppers, we introduce brands as a “thank you” for the actions they’ve taken in high-engagement platforms such as Tripadvisor, Afterpay, and iHeartRadio. Join in the gratitude! We believe that our Gratitude Flywheel can build business for engagement platforms and brands while positively impacting people's lives. It’s our mission to have more of the world feel appreciated by getting a ‘thank you’ for paying attention, and to genuinely appreciate the discovery of a new brand
