At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.
The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross-functional collaboration, and a shared drive for progress.
Our Sales professionals are brand ambassadors, opportunity spotters, and experience creators. They make sure every interaction with Dyson, in-store or online, reflects our ingenuity—and delivers an unforgettable customer experience.
About the roleAs our Sales Director for Germany, you will shape and execute Dyson’s commercial ambitions in one of our most important European markets. Leading a multi-disciplinary team of over 150 people—including Field Teams, Key Account Management, Training, and Demo Stores—you’ll inspire, motivate, and unify your teams behind a common vision of customer excellence and growth. You’ll drive commercial performance, deliver against ambitious sales and cost targets, and ensure that every element of our retail presence feels uniquely Dyson: innovative, customer-focused, and high-performing.
Your leadership will connect strategic planning with operational excellence. You will work closely with Marketing and Finance to maximise returns on investment, and collaborate across functions to deliver seamless product launches, memorable customer experiences, and consistent brand execution across all channels. Deepening relationships with retail partners will be key: you’ll represent Dyson at the highest levels, forging partnerships built on mutual success. By encouraging talent development, fostering a feedback culture, and continually raising the bar for training and standards, you’ll not only secure today’s results but build the foundations for our future growth.
About you
To succeed in the role, you will have:
- Substantial experience in sales leadership roles, ideally within consumer technology, retail, or FMCG sectors
- Proven track record of delivering sustainable commercial growth and consistently meeting or exceeding sales targets
- Strong experience in budget management, financial planning, and P&L oversight
- Demonstrated ability to lead, motivate, and develop large multi-functional teams in a matrixed environment
- Experience collaborating and influencing across multiple departments and senior leadership
- Excellent relationship-builder with strong negotiation skills and the ability to manage key external and internal stakeholders
- Strategic thinker, able to align long-term vision with operational priorities
- Comfortable working in dynamic, fast-paced, and ambiguous settings
- Positive, energetic leadership style with a strong commitment to delivering an exceptional Dyson customer experience
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dyson and has not been reviewed or approved by Dyson.
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Healthcare Strength — Medical, dental, and vision offerings are broad, paired with company‑paid life and disability coverage, plus EAP, backup care, and wellness incentives. Employer‑funded healthcare dollars and premium‑discount or Lifestyle Spending Account options further enhance coverage value.
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Retirement Support — A 401(k) with a company match is consistently advertised on U.S. postings. This provides predictable retirement support across roles.
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Wellbeing & Lifestyle Benefits — Wellbeing programs, commuter benefits, and notable product discounts supplement core coverage. Wellness incentives and a Lifestyle Spending Account expand lifestyle support beyond medical plans.
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What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
