The Role
Lead Samba’s India sales presence from Mumbai, owning strategic deals while building and managing a growing sales team. Develop the regional go-to-market strategy, drive revenue across agencies and brand advertisers, advise partners on data and analytics solutions, represent the company at industry events, and collaborate with global teams. The role requires quota attainment, pipeline forecasting, market development, senior client relationships, and occasional domestic and international travel.
Summary Generated by Built In
Samba connects the advertising industry. Today, a trillion dollars of media flows through platforms that don’t talk to each other, and each one measures its own results. We built the independent alternative: consented first-party data and AI that give the world’s biggest advertisers, publishers, and platforms one clear view across all of it.
The next era of advertising will run on AI agents, and those agents will need data they can trust. We’re building that foundation, and the agents that act on it. Join us and help build what the industry runs on.
You lead and grow Samba's presence in India from Mumbai as a player-coach: you carry your own book of business and close strategic deals directly while building and managing a small team as the market scales, setting the go-to-market strategy for the region from the ground up. You report into regional commercial leadership.
- Drive Revenue Growth: Drive revenue growth across agency holding companies, media agencies, and brand advertisers in India, acting as Samba's senior-most commercial presence in the market.
- Build the Team: Build, coach, and manage a small but growing sales team, setting individual and team targets and supporting them through the full sales cycle.
- Set the Strategy: Develop and execute the India go-to-market strategy, including account planning, prospecting priorities, and regional expansion plans.
- Advise Partners: Act as a strategic advisor to agency and brand partners on how Samba's data and analytics solutions support their TV, video, and marketing strategies.
- Represent Samba: Represent Samba at industry events and with senior stakeholders, building Samba's brand and credibility in the Indian market.
- Partner Globally: Partner cross-functionally with product, marketing, and global commercial leadership to feed India market needs into broader company strategy.
- Hit and Report Targets: Meet or exceed team and individual quarterly and annual revenue targets, and report regularly on pipeline, forecasting, and team performance to regional and global leadership.
What You Bring
- 8+ years of sales experience in advertising, digital media, data-as-a-service, or adtech, with a strong track record of quota attainment.
- Prior experience as a player-coach or in a hybrid individual contributor and people-management sales role, comfortable both closing deals personally and developing a team.
- Established senior-level relationships with agency holding companies, media agencies, and brand advertisers in India.
- Demonstrated ability to build a market or territory from the ground up, ideally in a new or emerging region for an organization.
- A strategic, consultative sales approach with strong negotiation, relationship-building, communication, and presentation skills, and comfort operating with a high degree of autonomy.
- Willingness to travel within India, and occasionally internationally, as needed.
- Knowledge of the TV, online, and mobile advertising industry and data-driven marketing is a strong plus.
Samba is an equal opportunity employer.
Your personal information
We collect personal information directly from you when you apply. Where the law permits, we may also receive it from third parties, such as through background, employment, or reference checks. For details, see Samba’s Applicant Privacy Policy. For EU residents, Samba Inc. is the data controller.
Use of AI in hiring
We may use AI tools to help review applications, analyze resumes, or assess responses. These tools support our recruiting team. People make every hiring decision. To learn more about how we process your data, please reach out.
Skills Required
- 8+ years of sales experience in advertising, digital media, data-as-a-service, or adtech
- Strong track record of quota attainment
- Experience as a player-coach or in a hybrid individual contributor and people-management sales role
- Established senior-level relationships with agency holding companies, media agencies, and brand advertisers in India
- Experience building a market or territory from the ground up
- Strategic, consultative sales approach
- Strong negotiation, relationship-building, communication, and presentation skills
- Ability to operate with a high degree of autonomy
- Willingness to travel within India and occasionally internationally
- Knowledge of the TV, online, and mobile advertising industry and data-driven marketing
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The Company
What We Do
Samba is a media-intelligence company that combines consented first-party viewership data from streaming, linear TV, the web, and video games with AI to map content, audiences, and outcomes. Its platform gives advertisers, publishers, and media platforms insight into audience behavior and supports campaign planning, targeting, measurement, and optimization across channels. Samba’s data and analytics help clients understand audiences and make marketing decisions.
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