This position will join a team of highly motivated Sales Directors who oversee identifying, qualifying, and closing new business opportunities within assigned industry sectors to achieve ambitious growth and sales goals in fiscal year ’24 and beyond. This person must be adept at selling annual subscriptions to syndicated market research and analytics tools and be capable of aligning these products to meet the marketing objectives of B2C/B2B organizations of all shapes and sizes. The ideal type of person will be self-motivated and willing to work in a sales organization that values teamwork and prioritizes putting together solutions that most efficiently meet the needs of our clients.
What will I be delivering?
- The ability to hold in depth discovery calls and accurately qualify potential prospects
- The ability to create strategic outreach plans to connect with and acquire new business partners who are not already working with YouGov
- The ability to quickly synthesize data and align a potential client’s needs with YouGov products/services
- The ability to use data in a SaaS-based tool to tell a compelling story that aligns to what the prospective client is trying to achieve.
- A thorough understanding of what information is important to marketers and how marketing decisions can be made leveraging data and analytics
- A history of working with, selling or procuring data for use in a marketing setting is of great value to this role
- The ability to draw on previous case studies, anecdotes and personal examples where data has been used to drive decision making in marketing
- An established history and understanding of using Salesforce to organize daily sales activity, sales pipeline projections and analyze personal sales performance
- This role will require applicants to have familiarity with complex sales cycles that fuse together first-in-class software solutions, research methodologies and in-depth consumer insights
What do I need to bring with me?
- Bachelor’s degree in Business, Marketing, or a related field. MBA is a plus.
- 5+ years of experience in new business development for consumer insights or market research sales
- Syndicated and custom consumer research knowledge
- Successful sales career selling subscription services in a SaaS-based environment.
- Strong communicator and rapport builder, well-versed in active listening and a curiosity to find out the root behind consumer behaviors.
- Willingness to travel (when permissible), for sales opportunities and industry specific trade shows.
For roles based in California, New York, Colorado or Washington State, the base salary hiring range for this position is $83,000 to $130,000.
Compensation offered will be determined by multiple factors including location, job-related knowledge, skills and experience.
Certain roles may be eligible for incentive compensation and additional benefits. All US based full time employees are eligible for the following benefits:
o Paid vacation, holidays and sick days
o Flexible working arrangement available
o Group medical, dental and vision insurance
o Company-paid life and disability insurance
o Paid parental leave
o 401(k) with company match
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
Top Skills
What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.
With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.
At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.
Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities:
Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
Plan
Unlock the most complete view of your audience, with over a million profiling points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
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