Sales Director Europe

About Veloq: Veloq is the software platform powering the next generation of grocery fulfilment.

Built on Rohlik Group’s (www.rohlik.group) proprietary technology and operational excellence across five European markets, Veloq is now a standalone technology company helping grocers transform warehouse operations and scale same-day e-grocery profitably.

Our modular platform combines warehouse automation, e-commerce fulfilment and last-mile logistics into one system designed for real operational performance — not slideware. Rohlik Group already uses this technology at scale to serve 850,000+ customers across Europe. It works. Now we’re taking it to the market.

We’re still early in the journey. That means real ownership, direct access to the CEO, and the chance to help build a category-defining company from the ground up.

Why this role is exciting

• You won’t inherit a big, layered sales machine. You’ll help build it.

• You’ll sell a product that is already proven in real operations — not a concept.

• You’ll work directly with the CEO and shape pricing, positioning and commercial strategy from day one.

• You’ll lead Europe as a market, while helping define how Veloq sells globally in the future.

• This role combines real enterprise hunting with true commercial leadership.

• If you like startup energy, ownership and building things from scratch, this is exactly that kind of role.

What this role is about

You will own Veloq’s commercial motion in Europe.

We already have a defined ICP and an active pipeline. Your job is to deepen that pipeline, close the first major enterprise customers, and build a repeatable sales motion that can scale.

You’ll lead consultative sales of warehouse automation and software solutions, working with operations, IT, finance and commercial stakeholders to turn complex capabilities into customer-specific value.

Specifically, you will:

• Own the EU revenue target and pipeline, with focus on closing the first major enterprise customers and building the next wave of growth

• Take an existing set of qualified target accounts and deepen, expand and move them forward, while opening new enterprise opportunities across Europe

• Build and maintain a strong pipeline with clear deal discipline, healthy coverage and realistic forecasting

• Refine the sales playbook — from ICP and buyer personas to messaging, qualification and deal stages

• Lead consultative sales of complex warehouse automation and software solutions, translating technical capabilities into clear business value for each customer

• Build relationships with senior decision-makers across grocery, retail and 3PL — especially in operations, supply chain, finance and technology

• Work closely with the CEO on pricing, commercial terms and major negotiations

• Partner with Product, Partnerships, Operations, Legal and Finance to make sure deals are winnable, credible and smoothly handed over into implementation

• Represent Veloq externally at relevant industry events and forums, helping build both brand presence and pipeline

• Lead and develop the commercial team, setting high standards for execution, forecast discipline and customer engagement as the company scales

What we’re looking for

• 10+ years in enterprise SaaS or supply chain / logistics technology sales

• At least 5 years in senior commercial and/or hunter roles

• Proven closer with a track record of hitting or exceeding quotas at €1M+ ARR level

• Strong experience selling into retail, grocery or logistics operations at C-level / VP level

• Strong understanding of warehouse automation and e-grocery economics

• Proven people management experience — coaching, performance management, building strong sales culture

• Consultative technical sales background — able to sell bespoke solutions with complex discovery and multi-stakeholder alignment

• Strong hunter mentality — comfortable building your own pipeline and using CRM / AI tools to move faster

• Comfortable with long and complex sales cycles (6–18 months)

• Fluent English. Other languages will be an advantage

Nice to have

• Existing relationships with senior buyers at top European grocers or 3PLs

• Salesforce or similar CRM discipline

• Exposure to pre-sales, solution design or estimating teams

• Experience building a sales playbook from scratch

Why this is not a “corporate sales director” job

• You won’t step into a fully built organisation with fixed playbooks and polished processes.

• You’ll join a lean team, work close to the founders and leadership, and help define how Veloq sells, grows and wins. That means ambiguity, speed, pressure — and a huge amount of ownership.

• If that excites you more than it scares you, we should talk.