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At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.
Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.
Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!
Sales Development Technology Program Manager
Your Impact
As a vital member of the Demand Generation Technology Operations team, you will collaborate closely with the Marketing and Sales Development teams to implement, manage, and optimize our demand generation tech stack. In this role, you will develop frameworks and platforms that ensure seamless access to essential tools and capabilities, enabling the Sales Development Representatives (SDRs) to perform at their best. If you thrive on leveraging technology to drive results and streamline processes, this role is your opportunity to shine.
You will take ownership of the strategy, management, and success of sales development tools, working in close collaboration with Sales Development leaders, Sales Enablement and Marketing teams. Your efforts will ensure clear communication about updates in sales messaging, sequence performance, and user adoption of tools, enabling the organization to achieve its demand generation goals efficiently.
Key Responsibilities:
- Maintain and Optimize Tech Stack: Ensure optimal performance of Sales Development tools such as Salesforce (SFDC), Outreach.io, ZoomInfo, Demandbase, and LinkedIn Sales Navigator while identifying opportunities for process improvements.
- Messaging and Sequence Optimization: Oversee the testing, optimization, and measurement of Outreach messaging to ensure alignment with brand standards and pipeline-building best practices.
- Training Delivery: Partner with Enablement team to create and maintain documentation to support SDRs effectively using sales development tools and processes.
- Effectiveness Measurement: Collaborate with business partners to evaluate the effectiveness of SDR inbound and outbound strategies, providing actionable insights to drive improvements.
- Process Improvement: Identify and implement improvements to SDR workflows, prioritizing efficiency and scalability.
- Cross-Functional Collaboration: Work closely with Field Sales, Sales Operations, Marketing, Enablement, and IT teams to drive continuous improvements, tool adoption, and alignment across departments.
Qualification and Skills
To excel in this role, you should bring:
- Experience: 4+ years in Sales/Marketing Operations, Sales Development, or Sales Enablement roles
- Tech Expertise: Proven experience managing Sales Engagement platforms like Outreach.io (or similar), with familiarity in Salesforce, Marketo, LeanData, Demandbase, LinkedIn Sales Navigator, and ZoomInfo.
- Data and Analytics: Strong analytical skills will the ability to interpret data, generate actionable insights, and develop performance metrics to measure the impact of the tools and SDR workflows.
- Business Acumen: Strong understanding of demand generation and the ability to develop measurable processes that empower the Sales Development organization.
- Interpersonal Skills: Exceptional collaboration, communication, and influencing skills to work effectively across teams.
- Project Management: Strong organizational skills and the ability to manage multiple priorities, projects, and stakeholders simultaneously.
- Growth Mindset: A proactive approach to identifying opportunities for improvement and bringing innovative solutions to the table.
Preferred Skills:
- Experience in process optimization and workflow enhancement, specifically for SDR teams.
- Familiarity with analyzing and interpreting data to guide decisions and drive tool adoption.
- A customer-focused mindset with a drive to enable SDRs to succeed in their roles.
Our Commitment to Diversity, Equity, Inclusion and Belonging
Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.
All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to [email protected] before taking any further action in relation to the correspondence.
Top Skills
What We Do
Anaplan is building a future where connected leaders and teams are able to constantly adapt, transform and reinvent their businesses. We make it possible to share actionable insights, empower and unleash creativity, and drive innovation. With Anaplan, finance and operational leaders across the organization can model complex scenarios, forecast continuously with added intelligence, and make agile decisions with confidence.
