This position is advertised externally as a Sales Development Specialist, but is internally referred to as a Sales Activator. The Sales Activator’s main priority is driving excellent trade execution throughout their market, in partnership with the local Distribution Partner.
Key responsibilities include: Executing long term sales drivers in key retail and impulse accounts, securing distribution of Red Bull in new accounts across all channels, implementation of merchandising standards; tracking and measuring KPI execution, and coordinating with local distribution partner to ensure flawless execution.
Job DescriptionEXECUTION
Drive Red Bull Perfect Store conditions to Win vs Competition in the market.
Execute, with the DP, the opening of new accounts (REACH) to expand the number of rooftops buying directly from Red Bull.
Actively sell additional points of distribution (display) to improve the in-store presence of the Red Bull brand.
Actively encourages DPs to enroll independent accounts into the Volume Incentive Program (VIP), following up with a robust routine to ensure program compliance and growth.
Wired sell with the key regional strategic accounts to drive efficient promotional execution and in–store conditions.
PLANNING
Effectively plans their schedule to maximize time in stores with the greatest impact.
Consistently communicate with DP field personnel to guarantee alignment and focus on the daily/weekly/monthly priorities.
Initiates plans to drive KPI execution and maintain vertical accountability throughout the organization.
Plan, build, and lead relevant seasonal trade-blitzes to capture key peak volume opportunities.
CONSULTATIVE
Effectively leverage available data to drive insights to support selling story.
Acts as a trusted advisor to key customers in the market.
Communicates regularly and works cross functionally with both the internal team and the DP.
Be a credible contributor to the local full cell team.
Brings the brand to life by championing the World of Red Bull mentality and mindset.
QualificationsOutstanding sales experience and track record in Consumer Goods industry (Beverage Preferred), +3 years. Distributor and Supplier experience preferred.
Ability to lead, manage and motivate distribution partners with experience, +3 years.
Strong communicator and motivator.
Excellent negotiator and influencer.
Clear and proven ability to develop and implement successful sales and trade marketing strategies.
Strong knowledge of consumer marketing principles.
Excellent communication skills, including presentation and training ability.
Able to work independently with responsibility, and be organized.
Experience with basic administrative programs, Windows, Word, PowerPoint, Excel.
University – Bachelor’s Degree preferred.
Fluent in English and French.
Additional InformationRed Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.
Skills Required
- Outstanding sales experience and track record in Consumer Goods industry
- Distributor and Supplier experience
- Ability to lead, manage and motivate distribution partners
- Strong communicator and motivator
- Excellent negotiator and influencer
- Strong knowledge of consumer marketing principles
- Experience with basic administrative programs
- University - Bachelor's Degree preferred
- Fluent in English and French
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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