SDR
Job Description -
· Focusing primarily on the generation of leads within the core Ideal Customer Profile (ICP) verticals.
o Understanding ICP persona and Indentify their pain area and requirements that can be solved with Spectra’s Attendance / Access Control Solution
o Industry wise mapping of ICPs to provide them better understanding of solutions and helping them understand ‘Why’ its the best suited solution
· Running Outbound campaigns and managing outreach touchpoints on emails, calls, LinkedIn, etc. to develop communication with Targeted Accounts
o One-to-one personalized emails, calls to get the leads to take a meeting with the sales team
· Proactive follow-ups to bring out requirements for Spectra’s Attendance / Access Control Solution and arranging meetings/ demos with respective sales teams as per requirement location.
o Timely follow ups to get the leads from cold to hot status.
· Prospecting activities to identify/ learn more about the potential Target Accounts' requirements and individual contacts to convince/ intrigue them on how Spectra’s solutions can solve them.
· Learning more about Attendance / Access Control Solution and Spectra’s products to add an interest-building -questions list and call scripts to approach contacts from the accounts or move them to meeting/ sales team
o Understanding the key functions of the solutions to answer objections
o Able to understand industry specific objections and relevant explanations for lead to understand the solutions USPs and how that align with their own goals
· Handling inbound leads distributions to the respective sales teams and marking out key accounts that are in the Targeted account list or match its definition
o Assigning leads on-coming on Marcom & Sales to right sale team and managing updates on past leads
o Managing Significant leads sales cycle status until closed
o Helping Customer reach/get support team/ Accounts team
· Re-connecting with them in case of lost/broken communications with the Sales executive/ team.
· Work closely with Sales teams to develop relevant opportunities with potential clients and create effective call/ meet
· Collaborate with Sales team to handle any objections or re-connect with any target account with any other solution/ product
· Providing regular updates and insights to Sales teams regarding progress, challenges, and opportunities from targeted contacts
· Provide closed-loop feedback to the team, sharing insights on the prospecting process to facilitate continuous optimization.
· Contribute to the refinement of outreach strategies, messaging, and overall processes based on real-time feedback and market dynamics.
· Continuously learning about Spectra’s products and solutions
· Working with the Biot team to develop outreach mail copies, call scripts, etc, and reach-out stats.
o Keeping insights of Inmails lead gen campaigns for Biot + iApp
o Personalized touchpoints for formfills and scheduling demos
o Creating Account list based on Industries
o Outbound activities on lists as per campaign output and intent
Requirements
Required Skills
- Education Qualification: Any computers degree: BCA / BSc (Information Technology) / BSc (Computer Science) / BE or BTech Computer Science / BE or BTech IT etc / MCA.
- 3+ Years experience in sales/ICP persona
- Strong analytical and problem solving skills
- Be a team member, can work under pressure
- Coordination within internal sales team
Skills Required
- Any computer-related degree, such as BCA, BSc Information Technology, BSc Computer Science, BE or BTech Computer Science, BE or BTech Information Technology, or MCA
- 3 or more years of experience in sales or working with ideal customer profile personas
- Strong analytical and problem-solving skills
- Ability to work as a team member and under pressure
- Ability to coordinate with the internal sales team
What We Do
Spectra Technovision (India) Pvt. Ltd., founded in 1999, provides tailored identity and technology solutions for clients in India and globally. The company serves the media and broadcast industry through consultancy, network-infrastructure design, hardware and software solutions, installation, documentation, training, and post-installation support. It has a broad client base and an international network of channel partners.
