Sales Development Representative

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Hiring Remotely in Crystal City, TX, USA
In-Office or Remote
49K-55K Annually
Mid level
Consumer Web • eCommerce • Edtech
As the parent company of edX, 2U works with top-tier partners to offer high-quality online education and services.
The Role
The Sales Development Representative is responsible for generating interest in products, managing leads, and supporting sales efforts through effective communication and relationship building.
Summary Generated by Built In

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. 

What We’re Looking For:

The Sales Development Representative’s primary goal  is to generate interest in our product offering with companies that result in live and phone-based meetings for our Business Development Managers. This will be achieved through a combination of inbound and outbound efforts, targeted account outreach based on industry insights, thorough prospect communication, and personalized messaging. 

This role requires persistence, creative problem solving and a proactive, ambitious approach to B2B selling. 

The Sales Development Representative should feel comfortable managing a high volume of leads at any given time and have sound judgment under pressure while maintaining a high level of customer service. The role requires meticulous attention to detail while ensuring effective use of time to meet SLAs.

Responsibilities Include, But Are Not Limited To:

  • Lead Generation and Qualifying 
    • Research and qualify marketing generated leads.
    • Research and qualify individually generated leads.
    • Plan and execute prospecting activities (utilizing outreach tools, SalesForce, cold calling, and email) to generate new sales opportunities.
    • Identify prospect's needs and suggest appropriate products/services.
    • Set up meetings or calls between (prospective) customers and sellers.
    • Record all activity and maintain database accuracy.
  • Sales Support
    • Communicate with customers, making outbound calls to potential customers, and following up on leads.
    • Understand customers' needs and identify sales opportunities.
    • Build long-term trusting relationships with prospects to qualify leads as sales opportunities.
    • Answer potential customers' questions and send additional information by email.
    • Keep up with product and service information and updates to accurately describe features of products and services.
    • Achieve meeting targets.
    • Report on weekly, monthly, and quarterly results.

Things That Should Be In Your Background:

  • 3 - 4  years Marketing or Sales related qualification, preferred
  • 1 - 2  years sales development or account management experience in a B2B environment - preferably SAAS technologies; IT; or online education
  • Ability to multitask, manage projects and work under pressure
  • Excellent interpersonal and negotiation skills
  • New business development experience would be beneficial
  • Excellent verbal and written communication skills
  • Basic data analysis skills

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. 

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 

  • Medical, dental, and vision coverage
  • Life insurance, disability, and 401(k) employer match
  • Free snacks and drinks in-office
  • Generous paid holidays and leave policies, including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($49,000 - $55,000), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: [email protected]. 

About 2U

2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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The Company
HQ: Lanham, MD
4,000 Employees
Year Founded: 2008

What We Do

Hi, we’re 2U. We deliver high-quality digital education at scale. Our global employee base is powering 4,300+ online education offerings – from free courses to full degrees – and helping unlock human potential. Eliminating the back row in education is more than a metaphor; it’s our mission. With edX, our leading global online learning platform, 2U partners with 250 non-profit universities and corporate partners to provide over 78 million learners and counting with access to world-class online education. We’re a diverse collection of innovators, dreamers and doers working together to transform lives through higher education. We’re all in on purpose – join us to make a difference: https://2u.com/careers/.

Why Work With Us

At 2U, you will find employees who are passionate, driven, and motivated to change the future of education. We work hard to help employees reach their full potential. We also support our employees in their career development and recognize them for their hard work. The organization is growing which allows for new career opportunities!

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