The Role
The Senior Sales Development Representative will qualify inbound demo requests, manage automated outbound responses, and collaborate with marketing and sales teams to improve pipeline processes.
Summary Generated by Built In
About Ketch
Ketch helps modern brands simplify privacy operations and unlock permissioned data for growth. Our platform delivers technology to help businesses solve the hardest challenges in consent, permissioning, data governance, and regulatory compliance.
With privacy expectations rising, regulators tightening enforcement, and brands hungry for permissioned data that actually performs, the market is moving fast. That’s where you come in.
Role Overview
We’re looking for a Senior Sales Development Representative who thrives at the intersection of marketing, sales, and privacy technology. Unlike a traditional SDR role, this position is primarily responsible for triaging, qualifying, and converting inbound demo requests from legal, marketing, security, and data leaders.
You’ll be the first human touchpoint for prospects evaluating Ketch—and your ability to quickly understand context, assess needs, and route conversations with precision will directly influence revenue.
You’ll also support our automated outbound programs by owning replies, personalizing outreach at scale, and nurturing early-stage conversations into high-quality sales opportunities. If you have experience in privacy tech or the broader data privacy ecosystem, even better—you’ll ramp faster and add more value from day one.
This is a great role for someone who wants more complexity, more cross-functional exposure, and more strategic ownership than a traditional SDR seat.
This is a remote role but we will be prioritizing candidates based in San Francisco, New York, and Chicago to be able to collaborate in-person with our team members in those areas.
What You’ll Do
- Inbound Discovery & Qualification (Primary Responsibility)
- Serve as the first point of contact for inbound demo requests and high-intent leads.
- Execute fast, high-quality speed-to-lead outreach—email, phone, and video.
- Quickly understand prospect context (regulation, tech stack, pain points, timelines) and assess fit using a structured qualification framework.
- Ensure accurate, thoughtful, and consistent lead routing to the right Account Executive.
- Increase inbound conversion rates by tightening process, improving messaging, and spotting trends early.
- Automated Outbound Support
- Monitor and manage replies from automated outbound campaigns, ensuring no high-quality response slips through the cracks.
- Personalize follow-up messaging based on industry, role, and problem context.
- Nurture prospects from first reply through booked meeting, advancing conversations in a thoughtful, value-based way.
- Collaborate with marketing on light ideation for outbound themes, messaging tests, sequences, and experiment ideas (not a core responsibility, but your input matters).
- Cross-Functional Collaboration
- Work closely with Marketing and AEs to ensure clean handoffs and predictable pipeline creation.
- Provide regular feedback on messaging, ICP patterns, campaign performance, and where prospects get stuck.
- Maintain accurate activity and qualification data in Salesforce and other GTM tools.
- Continuous Improvement
- Help evolve our inbound and early pipeline processes as we scale: routing logic, scoring, templates, dashboards, and more.
- Figure out what’s working, what’s not, and propose improvements—this role has real influence.
What You Bring
- 2–3+ years in SDR, BDR, or pipeline development roles with a track record of hitting or exceeding demos booked targets.
- Strong experience working inbound motion, not just outbound.
- Ability to communicate confidently with General Counsels, CISOs, privacy leaders, and technical stakeholders.
- Excellent writing skills—clear, concise, and adaptable across audiences.
- Comfortable managing time and priorities in a fast-moving environment.
- Highly organized with disciplined follow-through.
- Legally authorized to work in the U.S.
- Bonus: Prior experience in data privacy, security, compliance, regtech, or marketing tech—in any capacity.
- Bonus: Familiarity with Salesforce, Apollo, LinkedIn Sales Navigator, ZoomInfo, or similar GTM tools.
- Bonus: Curiosity about the privacy landscape and an interest in helping brands navigate regulatory complexity.
Top Skills
Apollo
Linkedin Sales Navigator
Salesforce
Zoominfo
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The Company
What We Do
Ketch enables businesses and platforms to build trust with consumers and drive growth through data.
The Ketch Trust by Design Platform is a coordinated set of applications, infrastructure, and APIs that collapses the cost and complexity of privacy operations and mobilizes responsibly gathered data for deeper customer engagement and top-line growth.
With Ketch Programmatic Privacy™ for privacy ops, companies can adapt programmatically to fast-changing regulations while managing risk and cutting operational and privacy engineering costs by 80%.
With Ketch Data Stewardship, businesses achieve complete, dynamic data control and intelligence over a company’s vital data assets, building trust and creating the foundation for responsible AI and advanced data and analytics initiatives.
