Sales Development Representative

Posted 15 Days Ago
Be an Early Applicant
Sydney, New South Wales
Hybrid
Entry level
Fintech • Software
Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.
The Role
As a Sales Development Representative, you will identify prospects, generate demand, manage outreach campaigns, and support the sales pipeline in the ANZ region.
Summary Generated by Built In
The Company You’ll Join

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital. 

For more information about our offices and culture, check out our Carta careers page.

The Team You’ll Work With

Carta is looking for a Sydney-based Sales Development Representative to join our Corporations Sales team and support Carta’s expansion across the Australia & New Zealand (ANZ) region.

You’ll be part of the broader Asia Pacific Corporations Sales team, which focuses on selling Carta’s cap table and equity management software to private companies. Since launching in the region in 2021, we’ve built a world-class go-to-market organization supporting the growth of our Corporations business across diverse markets.

This is a high-impact role within a collaborative, cross-functional team responsible for Carta’s growth in private markets. You’ll work closely with Sales, Customer Experience, Marketing, and Product to deliver exceptional value to founders, CFOs, and finance leaders across ANZ.

The Problems You’ll Solve

Business Demand Generation

  • Identify Carta’s Ideal Customer Profile (ICP), prospect via multiple channels like Email, Phone, LinkedIn to generate conversations
  • You will help drive the overall company pipeline. Create and manage outreach campaigns to startup founders and employees, leveraging “customer-first” approach
  • Match prospect pain points to specific value propositions across various buyer personas, roles, and functions
  • Work closely with the AE team to build a healthy sales pipeline
  • Collaborate with cross-functional teams to elevate Carta’s brand awareness and drive top-of-funnel acquisition
  • Respond quickly and efficiently triage leads based on channel and need

Data and Process Integrity & Maintenance

  • Build and manage sizable lead lists in order to glean unique insights and drive desirable business outcomes
  • Ensure data integrity across critical business systems (e.g. Salesforce, Outreach, Marketo, and Carta)
The Impact You’ll Have

As a Sales Development Representative, you will be part of a small team managing all commercial aspects of Carta’s growth in Asia. You will drive demand, develop and iterate on critical internal operations.

About You
  • Grit - Ambitious, driven, and fearless in the face of rejection
  • Coachability - Tremendous desire to constantly improve in a “no-egos” and high velocity environment
  • Emotional Intelligence - Ability to read emotional cues, understand a customer’s needs, and navigate a conversation with meaningful solutions
  • Customer-Facing Experience - Experience working in a high volume customer-facing role. Able to professionally communicate with founders, CEOs and senior executives
  • An Interest in APAC’s Startup Ecosystem: Understanding of APAC’s startup scene and a passion for keeping abreast of the latest trends from across the ecosystem. 
  • Excellent time management skills and attention to detail
  • Track record of success in a lead generation role is a plus
  • Ability to break down and effectively communicate complex topics

Nice to have:

  • Experience managing data in a CRM system (Preferably: Salesforce)
  • Proficiencies with Microsoft Office and/or Google Suite (GSuite)
  • Knowledge of finance, venture capital, and accounting
  • Experience working at a high-growth software company or venture capital firm

Disclosures:

  • We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. 
  • Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
  • For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
  • Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to [email protected].

Top Skills

Google Suite
Marketo
MS Office
Outreach
Salesforce
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The Company
HQ: San Francisco, CA
1,902 Employees
Year Founded: 2012

What We Do

Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.

Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.

Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.

Carta has been included on the Fortune Best Large Workplaces in Financial Services and Insurance list, Forbes’ list of the World's Best Cloud Companies, Fast Company's Most Innovative list, and Inc.'s Fastest-Growing Private Companies list. For more information, visit carta.com.

Why Work With Us

Carta is a place where everyone can be the best version of themselves. We're a team of unconventional builders who's focus is to create infrastructure for innovators. Join our team and help us to create more owners.

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