Sales Development Representative

Location: San Francisco Bay Area

As an EROAD Sales Development Representative, you will bring tenacity, creativity, and commercial curiosity to help build a healthy pipeline of qualified opportunities. You’ll engage new prospects through a mix of outbound prospecting and marketing follow-up, with a focus on delivering real value from the first interaction. This is a high-impact, metrics-driven role ideal for individuals looking to launch or accelerate their career in SaaS and Enterprise sales.

• Build and manage your lead development pipeline, ensuring consistent outbound activity and follow-up on marketing-sourced leads.
• Generate engagement through a structured multi-channel approach (phone, LinkedIn, email, events), using data to improve channel effectiveness over time.
• Conduct baseline research on targeted accounts to uncover decision-makers, compliance challenges, fleet structures, and other key buying signals.
• Qualify leads based on defined regional and industry-specific criteria to ensure high-value opportunities enter the pipeline.
• Create an outstanding first impression with prospects, providing a world-class experience that aligns with EROAD’s brand promise.
• Understand each lead’s business needs and effectively communicate how EROAD's solutions solve real-world problems in safety, compliance, fleet efficiency, or emissions tracking.
• Collaborate with Marketing to execute targeted campaigns aligned to fleet verticals (e.g. concrete, cold chain, waste) and strategic account goals.
• Partner with Enterprise Sales Managers and Account Managers to fill pipeline, align messaging, and contribute to team quota achievement.
• Maintain active engagement with leads through tailored follow-up communications that nurture interest and build urgency.
• Create and optimise outbound sequences to increase conversion rates and reduce cycle times.
• Maintain Salesforce hygiene — log all activity, track lead progression, and provide inputs for accurate pipeline forecasting.
• Proactively learn EROAD’s solution portfolio, competitive landscape, and regulatory trends across our global markets.
• Participate in trade shows and events (~10% travel), representing EROAD with professionalism and insight.
• Present and demonstrate our solutions via web-based or in-person meetings when required.

• Monthly target of qualified meetings set (BANT or MEDDPIC qualification methodologies) and pipeline value influenced
• Consistent conversion from MQLs to SQLs (target conversion rate defined by region)
• Active contribution to strategic campaigns and vertical expansion
• Positive feedback from Sales and Marketing stakeholders on collaboration and pipeline quality
• Accurate, timely data entry and CRM hygiene

• Strong desire to grow into a technology sales career; ambition to progress into Account Executive or Account Management within 12–18 months
• High energy and resilience, with a creative approach to problem-solving
• Proven ability to meet or exceed activity and lead generation targets
• Ability to thrive in fast-paced, distributed, and cross-functional teams
• Excellent communication skills — written, verbal, and active listening
• Detail-oriented with strong research and organisational skills
• Self-starter with a disciplined approach to time management and outbound sales process
• Familiarity with Salesforce or other CRM systems preferred
• Bonus: Experience in telematics, transportation tech, SaaS, or fleet operations
• Bonus: Understanding of regional regulatory environments (e.g., NHVAS in Australia, DOT/FMCSA in the US, or local fleet compliance standards)

EROAD is a fast-growing technology company helping the world’s most complex fleets move smarter and safer. With a global presence across New Zealand, Australia, and North America, we combine best-in-class hardware, advanced SaaS analytics, and regulatory expertise to serve industries from transport to construction. We’re building a culture of excellence, and our SDRs are the front line of our growth.