Sales Development Representative

Position Summary:

The Sales Development Representative is responsible for generating qualified leads for our sales team. This is a hunter role that is focused exclusively on attracting new business opportunities. The Sales Development Representative actively generates leads through email, phone, social media, networking, and targeted lists. The role is a member of the Sales & Marketing team and supports the members of this team to achieve sales goals.

The C2 Group is located in Grand Rapids, Michigan. We support a flexible and remote work environment. Candidates must be based in Michigan, with a preference in Grand Rapids, allowing for one day per week worked in the office.

About C2:

The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of candor, team, and adoption. We rely on trust and clear communication to do our work. The foundation of our culture is one of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive.

About You:

• Competitive – You have a drive to win and you look at this role as a launchpad to ignite a career in technology growth.
• Goal-oriented – You know what it means to set goals and hold yourself accountable to them. You couldn’t imagine operating without them.
• Resilient – You see failure as a learning experience toward the path of success. You’ve been knocked down before, dusted yourself off, and learned from your experience.
• Accountable – You are a self-starter, curious to learn new things, and your team members can count on you.
• Team Player – Your goal is to work with a talented team that aligns itself with the following core values.

Core Values:

• Intentional – Intent drives how we engage our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
• Enthusiastic – Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it’s in service to team or task, we look to engage with a positive focus and energy.
• Low Ego – Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is ultimately a team pursuit. We aspire to be accountable, receptive to feedback, and team-oriented.

Accountabilities of the Sales Development Representative:

Generate qualified leads for Account Executives

• Conduct regular networking and “cold” activities per goals including outreach via phone, email, and social media
• Engage in prospecting to ensure a strong network
• Engage in partner networking opportunities as a representative of C2
• Identify opportunities that meet qualification criteria for Account Executives
• Schedule introduction meetings with qualified leads and Account Executives

Build long-term relationships with prospects

• Offer resources including webinar invitations, thought leadership, blogs, relevant case studies, etc.
• Consistently follow up with opportunities in the new business pipeline

Ensure CRM accuracy

• Maintain sales opportunity pipeline data in Hubspot
• Track all sales activity, demonstrating results and providing data to inform better pipeline management
• Maintain accurate contact information for all leads/sales contacts

Assist with pre-proposal process

• Ensure prospect has relevant case studies or thought leadership marketing pieces
• Qualify potential work effort and business case
• Qualify prospect budget and timeline

Education & Experience:

• Bachelor's degree specializing in business administration, marketing, or sales field.
• One to three years of experience in marketing, sales, or technology field.
• Excellent verbal and written communication skills.