GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect, manage and send bank payments through Direct Debit, real-time payments and open banking. With US$130bn+ processed annually across 30+ countries, we handle recurring and one-off payments without the chasing, stress, or expensive fees. Our end-to-end payment platform also features AI-powered solutions to improve payment success and reduce fraud, alongside connections to over 350 platforms businesses use everyday.
We are headquartered in the UK, with teams and operations spanning North America, Europe and Asia-Pacific.
As an SDR, your main goal will be to prospect and qualify new business opportunities with senior decision-makers across the UK&I. You will work highly collaboratively with experienced Sales Account Executives to win new business.
You will be responsible for introducing GoCardless to new customers, identifying their pains, uncovering opportunities, and growing the pipeline through email outreach, LinkedIn messaging, video and phone calls. This will entail researching and identifying relevant stakeholders in the sales decision-making process.
The TrainingYou don't necessarily need prior experience although having some sales, customer facing experience in any setting (recruitment, property sales, B2B, B2C) would be a plus. GoCardless will train you to become an expert on the value proposition and the market.
The GrowthTech/SaaS sales is a career with a clear growth path. GoCardless provides you with an opportunity to progress into a closing Account Executive role over time.
The TeamThis role will be part of an established, high performing and collaborative SDR team that consistently overachieves against their targets.
What excites you- Introducing how GoCardless can make a real difference to new customers
- Passionately articulating GoCardless’ value proposition in new sectors
- Nurturing prospects through to a qualified opportunity
- Thinking creatively about how best to engage new customers
- Maintaining and tracking your activity on Salesforce.com
- Developing the skills necessary for promotion to a closing or senior position
- Experience in an outbound B2B sales role is always beneficial
- Experience in customer-facing roles and competitive target oriented environment is beneficial
- Highly motivated to maximise activity and to overachieve targets
- Entrepreneurial mind-set with a hunger to succeed
- Experience using Salesforce, working in a start-up or FinTech company are all beneficial
- You can talk passionately about what GoCardless does
- You are good at finding ways to motivate yourself and teammates. We pride ourselves on positivity and camaraderie
- You embody the core values of GoCardless
Base salary range: £27,976 - £40,800 + Commission (100% of base). Realistic OTE of £64,000+
Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point (£27,976 - £34,000) of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.
- Wellbeing - stay healthy with dedicated support and medical cover
- Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
- Adaptive Working - allows you to work flexibly, around your lifestyle
- Parental leave - to suit everyone embarking on life's great adventure
- Learning Budget - lead your own development with an annual learning budget
- Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)
We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.
Diversity & InclusionAs of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices.
To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as:
Asian, Black, Mixed or Other — 25%
Neurodiverse — 9%
LGBTQIA+ — 9%
Disabled — 1%
Average age — 33
Female — 45%
Male — 55%
We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support.
If you want to learn more, you can read about our Employee Resource Groups and objectives here
Sustainability
We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here.
Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.
Skills Required
- Motivation to maximize activity and exceed sales targets
- Entrepreneurial mindset and strong desire to succeed
- Ability to communicate GoCardless's value proposition passionately
- Ability to motivate oneself and teammates
- Experience in an outbound B2B sales role
- Experience in customer-facing roles and target-oriented environments
- Experience using Salesforce
- Experience working in a startup or FinTech company
- Prior sales or customer-facing experience
What We Do
GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. We’ve created a global bank debit network, to rival credit and debit cards. On top of it, we’ve built a platform designed and optimised for taking invoice, subscription, membership and instalment payments. We now process $13bn in transactions a year and we’re proud to count 50,000 businesses around the world as our customers, from small businesses to household names like TripAdvisor and the Guardian. Our recurring payments platform integrates with the applications businesses use every day, giving businesses more visibility over payments and saving them huge amounts of time on tasks like payment reconciliation. We partner with more than 150 billing and subscription software partners globally, including Xero, Sage, QuickBooks, Zuora and Salesforce. GoCardless has offices in London, Paris, Munich, Melbourne and San Francisco. We’re backed by some of the world’s leading investors including Adams Street Partners, Accel Partners, Balderton Capital, GV (formerly Google Ventures), Notion Capital, Passion Capital, Salesforce Ventures Y Combinator.
