Sales Development Representative

Posted Yesterday
Be an Early Applicant
Salt Lake City, UT, USA
In-Office
50K-60K Annually
Entry level
Edtech • Information Technology
The Role
Generate and qualify inbound and outbound leads, set meetings, and manage the top of the sales funnel for K-12 North America. Research target accounts, execute outreach campaigns, document activity in Salesforce, route qualified opportunities to Regional Sales Managers, and support territory sales efforts.
Summary Generated by Built In

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create something awesome. And that's where you come in:

We are looking to hire a Sales Development Representative who is highly motivated and thrives off a challenge. The Sales Development Representative (SDR) is responsible for Inbound and Outbound leads, creating, qualifying, setting meetings, and managing the top of the sales funnel.

This is a fully remote role.

Market: K12 North America

 
What we're looking for:
  • Growth mindset: You don’t wait for others to give you the answers, you take initiative. You are motivated to succeed and build your own path to success.

  • Coachability: You are eager to learn and not only take feedback openly, but you seek out feedback and find ways to implement it.

  • Quality focused: You care about generating quality conversations and pipeline for our Sales team that will ultimately turn into bookings.

  • Team player: You are open and collaborative with your fellow SDRs and with our Sales team. You share knowledge, ask questions and contribute to overall Drive Team success.

  • Problem solving: You are able to address objections, creatively overcome challenges and adjust your strategies based on research and what each account needs. You know our market, our competitors, and how to position our solutions.

  • Resilience and persistence: You are able to handle rejection and not take the first no. You are creative, strategic and intentional with how you approach your accounts.

  • Time management: You own your calendar and manage your time effectively. You are self-aware about how you work best and are able to effectively prioritize tasks to maximize efficiency and results.

  • Research, identify, and qualify target accounts through effective outreach methodologies and effective communication of our value proposition to key decision makers.

  • Develop and implement effective sales level campaigns with lists of prospects and contacts for email/phone campaigns, conference attendance, etc.

  • Work with and directly support designated Regional Sales Managers within specific territories by developing/executing original and purposeful sales content.

  • Route qualified opportunities to the partnered Regional Sales Managers for further development and closure

  • Responsible for prioritizing, leading and documenting prospecting activities in Salesforce

  • We view this as an entry-level position with a direct professional development path into the Regional Sales Manager role and have already promoted several SDRs over the past few years.

Qualifications:
  • Track record of success as an SDR or similar role.

  • Experience with outbound prospecting tools and CRM systems (Salesforce, Outreach, Qualified Chat, Demandbase, etc.).

  • Strong communication skills—both verbal and written.

  • Ability to work independently while collaborating in a team-oriented environment.

  • Self-motivated, loves a challenge

  • Desire to advance career in sales

  • Results-driven mindset with high energy, persistence, and a positive attitude.

  • Bachelor's degree preferred but not required

  • Self-driven and independent but has the ability to be coached

  • Previous SaaS software sales experience a plus

Get in on all the awesome at Instructure:
  • Competitive salary, equity and 401k.

  • Medical, dental, disability, and life insurance.

  • HSA program, vision, voluntary life, and AD&D.

  • Tuition reimbursement.

  • Paid time off, 11 paid holidays, and flexible work schedules.

  • LifeStyles Spending Account

$50,000 - $60,000 a year

This position will also have a commission target of $15K to $17K per year as well as equity.

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

All Instructure employees are required to successfully pass a background check upon being hired.

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

  • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

  • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.

  • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

  • Comprehensive wellness programs and mental health support

  • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth

  • The technology and tools you need to do your best work

  • Motivosity employee recognition program

  • A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

Skills Required

  • Proven success as a Sales Development Representative or similar role
  • Experience with outbound prospecting tools and CRM systems (Salesforce, Outreach, Qualified Chat, Demandbase, etc.)
  • Strong verbal and written communication skills
  • Ability to work independently while collaborating in a team-oriented environment
  • Self-motivated, resilient, persistent, and results-driven
  • Ability to research, identify, and qualify target accounts and decision makers
  • Document and prioritize prospecting activities in Salesforce
  • Must successfully pass a background check upon hire
  • Bachelor's degree
  • Previous SaaS software sales experience

Instructure Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Instructure and has not been reviewed or approved by Instructure.

  • Fair & Transparent Compensation Pay is considered market-competitive for many engineering, product, and quota-carrying roles, especially when factoring base, variable, and equity. In these tracks, total rewards are often characterized as fair-to-strong for the role and location.
  • Healthcare Strength Health coverage is described as comprehensive, including medical, dental, vision, mental-health support, and HSA/FSA options. Employer contributions are often portrayed as strong, and core medical benefits receive consistently positive marks.
  • Leave & Time Off Breadth Time off offerings include flexible or “unlimited” PTO, paid holidays, and paid sick time, paired with widespread remote/hybrid flexibility. This breadth of time off and work flexibility is often viewed as a meaningful perk that enhances overall value.

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The Company
HQ: Salt Lake City, UT
1,233 Employees
Year Founded: 2008

What We Do

Instructure is helping people grow from the first day of school to the last day of work. More than 30 million people use its Canvas and Bridge platforms for learning management and employee development.

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