Sales Development Representative
Location: Nantwich - Hybrid Working
Salary: £25,000 – £28,000 per annum + OTE (dependent on experience)
Hours: Monday to Friday - 37.5 hours
Help shape the future of automotive sales
At ROI, we're helping shape the future of fleet by combining people, technology and industry expertise to solve complex challenges for some of the biggest names in automotive. As the UK's leading automotive support agency, we partner with over 70% of automotive brands, delivering customer engagement, technology, insight and marketing solutions that drive measurable results.
As we continue to grow, we're looking for a Sales Development Representative to join our team, supporting leading automotive manufacturers, leasing companies and fleet providers across a range of exciting sales campaigns.
If you're someone who enjoys building relationships, thrives on achieving results and is motivated by developing your sales career, this is an opportunity to make a genuine impact. Every conversation you have, every opportunity you create and every appointment you secure helps our clients grow their businesses while contributing to the continued success of ROI.
The role
As a Sales Development Representative, you'll play a key role in generating new business opportunities through outbound prospecting, lead qualification and appointment setting across a variety of automotive and fleet campaigns.
Working as part of a collaborative, high-performing sales team, you'll engage with business decision-makers, identify opportunities and build meaningful conversations that lead to high-quality appointments for our clients.
This is a fast-paced and rewarding role where you'll manage multiple prospects, develop your consultative sales skills and work towards achievable performance targets while receiving ongoing coaching and support.
No two days are the same, so we're looking for someone who is naturally curious, confident in communicating with people and motivated to continuously learn and improve.
What you'll be doing
Prospecting across automotive OEM, leasing and fleet campaigns.
Researching potential customers using CRM systems, LinkedIn and sales intelligence tools.
Engaging decision-makers through telephone, email and digital outreach.
Building rapport and confidence through consultative B2B sales conversations.
Qualifying opportunities and booking high-quality appointments for client sales teams.
Managing and maintaining accurate pipeline activity within CRM systems.
Delivering consistent activity levels and working towards individual and team performance targets.
Working collaboratively with colleagues to share best practice and contribute to a high-performing sales culture.
Continuously developing your knowledge of modern sales methodologies, AI-enabled prospecting and the automotive industry.
What we're looking for
We're looking for people who combine confidence, resilience and a proactive mindset with a genuine passion for building relationships and delivering results.
You'll ideally have:
An experienced sales, business development or customer service professional with a track record of building relationships and delivering results or someone with the drive and ambition to build a successful career in sales.
A confident communicator who enjoys speaking with customers over the phone and through digital channels.
Self-motivated, proactive and eager to learn, develop and continuously improve.
Organised, adaptable and able to manage multiple priorities in a fast-paced environment.
Comfortable using Microsoft Office, CRM systems and digital tools, or keen to learn.
Automotive, leasing or fleet experience would be an advantage, but isn't essential.
What you'll get in return
We believe great people deserve a great experience too.
Our benefits include:
£500 annual Health & Wellbeing Allowance to spend on your physical or mental wellbeing.
Hybrid working following your training period.
Team social events and performance incentives.
Free parking when you're in the office.
Access to Education Bursaries of up to £1,500 to support your personal and professional development.
In-house sales training and industry-recognised accreditations, including SAF.
Company pension scheme with 4% employer contributions.
Bupa Private Medical Care and Dental Cover.
Health Shield Cash Plan.
Employee car schemes with Kia and Hyundai.
Birthday day off and voucher.
Annual leave that increases with service.
Why ROI?
At ROI, you'll have the opportunity to build a rewarding sales career in a business that is helping shape the future of automotive. You'll be trusted to take ownership, supported by experienced colleagues who are invested in your success and encouraged to develop as technology continues to transform the way businesses sell.
Many of our managers and senior leaders began their careers in roles just like this, demonstrating our commitment to developing talent from within. If you're ambitious, eager to learn and looking for genuine long-term career progression, you'll find the support and opportunities to help you succeed.
If you're looking for a role where your work has real impact, your achievements are recognised and your career can continue to grow, we'd love to hear from you.
Apply today and become part of our journey.
Skills Required
- Previous experience in sales, customer service, appointment setting or lead generation
- Strong communication skills and ability to build rapport quickly
- Positive, resilient and self-motivated mindset
- Willingness to learn, take feedback and continuously improve
- Comfortable working within a target-driven environment
- Organised with good attention to detail and time management
- Confident using digital tools and willing to develop CRM and prospecting skills
- Interest in sales, technology and the automotive industry
- Experience within automotive, leasing or fleet environments
What We Do
Return on Investment Ltd, also known as ROI Automotive, provides pioneering sales, customer service, tech, and marketing solutions to the automotive industry. Operating across the UK and Europe, the company delivers outsourced solutions in marketing, technology, people operations, and insight to automotive clients, including OEMs, leasing companies, and retailers, to increase operational efficiency, sales, and customer satisfaction.
