Sales Development Representative
Nantwich | Hybrid (1–2 days in office)
£25,000 – £28,000 + OTE (dependent on experience) + Excellent Benefits
Monday to Friday | 37.5 hours
At ROI, we don’t just follow the automotive industry, we help shape it. Through a combination of smart marketing, technology, data and sales innovation, we support over 70% of the UK automotive market in driving performance and enhancing customer experience.
Our clients include leading OEMs, leasing companies and fleet providers, alongside exciting new automotive brands entering the UK market.
We’re now looking for a Sales Development Representative to join our growing team. This role is ideal for someone who already has some sales, customer service or appointment-setting experience and is looking to further develop within a professional B2B sales environment.
Whats in it for you?
At ROI, we believe in recognising performance, developing talent and creating clear progression opportunities. You’ll join a supportive but high-performing environment where accountability, development and success are genuinely valued.
Alongside a competitive salary and bonus structure, you’ll receive:
Private Medical & Dental Cover
Healthshield Cash Plan
Pension Scheme with 4% employer contribution
£500 annual Health & Wellbeing Allowance
Discounted Car Leasing Schemes
Birthday Day Off & Voucher
Education Bursary for continued professional development
Team socials and incentives
Hybrid working
In-house sales training and industry-recognised accreditations (e.g. SAF)
With many of our senior leaders having progressed internally, ROI offers genuine long-term career opportunities for ambitious individuals.
The Role
As a Sales Development Representative, you’ll play a key role in supporting our automotive and OEM clients through outbound prospecting, lead qualification and appointment setting.
Duties Include...
Work across automotive OEM, leasing and fleet prospecting campaigns
Identify and research prospects using CRM systems, LinkedIn and sales intelligence tools
Engage decision-makers through phone, email and digital outreach
Build confidence in consultative B2B sales conversations
Book high-quality appointments for client sales teams
Manage and maintain pipeline activity through CRM systems
Deliver consistent activity and performance against targets
Contribute to a collaborative, high-performance sales culture
You’ll also gain exposure to modern sales methodologies, data-driven prospecting and AI-enabled sales strategies as part of ROI’s continued innovation within the automotive sector.
What we're looking for...
Previous experience within sales, customer service, appointment setting or lead generation
Strong communication skills with the ability to build rapport quickly
A positive, resilient and self-motivated mindset
Willingness to learn, take feedback and continuously improve
Comfortable working within a target-driven environment
Organised with good attention to detail and time management
Confident using digital tools and willing to develop CRM and prospecting skills
Interest in sales, technology and the automotive industry is advantageous
Experience within automotive, leasing or fleet environments would be beneficial but is not essential
If you’re looking to develop your sales career within a forward-thinking business that combines technology, innovation and industry expertise, ROI offers the training, support and progression to help you succeed.
Skills Required
- Previous experience in sales, customer service, appointment setting or lead generation
- Strong communication skills and ability to build rapport quickly
- Positive, resilient and self-motivated mindset
- Willingness to learn, take feedback and continuously improve
- Comfortable working within a target-driven environment
- Organised with good attention to detail and time management
- Confident using digital tools and willing to develop CRM and prospecting skills
- Interest in sales, technology and the automotive industry
- Experience within automotive, leasing or fleet environments
What We Do
Return on Investment Ltd, also known as ROI Automotive, provides pioneering sales, customer service, tech, and marketing solutions to the automotive industry. Operating across the UK and Europe, the company delivers outsourced solutions in marketing, technology, people operations, and insight to automotive clients, including OEMs, leasing companies, and retailers, to increase operational efficiency, sales, and customer satisfaction.
