The Role
Execute outbound prospecting across channels to generate qualified meetings and pipeline for school/district accounts. Qualify opportunities, conduct discovery, maintain Salesforce CRM, follow up on leads, collaborate with marketing and sales, and support territory strategy and campaign execution while participating in ongoing training.
Summary Generated by Built In
#LI-remote
Anywhere in the U.S.
The School Relations Representative (SRR), also known as SDR's, plays a critical role in driving pipeline growth across assigned territories. This role is responsible for identifying district opportunities, executing outbound prospecting campaigns, generating qualified meetings, conducting initial discovery conversations, providing a high-level introduction to Waterford's solutions, qualifying opportunities, and advancing prospects to the next stage of the sales process.The SRR partners closely with School Relations Directors (SRDs), Marketing, and Operations to execute territory strategies, engage prospective customers, follow up on campaigns and events, and build a strong pipeline of future opportunities. This role requires strong communication skills, organization, initiative, and the ability to thrive in a fast-paced, collaborative environment.Success in this role is driven by prospecting execution, customer engagement, CRM discipline, pipeline creation, and opportunity qualification.Key Responsibilities- Execute outbound prospecting campaigns through email, phone, LinkedIn, and other outreach channels
- Generate qualified meetings and pipeline opportunities for the School Relations team
- Support territory prospecting efforts by identifying district contacts, organizational priorities, funding opportunities, and potential customer needs
- Conduct initial outreach and qualification conversations with district and school stakeholders
- Partner closely with School Relations Directors to support strategic account engagement
- Follow up on inbound leads, events leads, and marketing campaigns in a timely manner
- Maintain accurate activity tracking, lead updates, and customer records within Salesforce
- Support execution of campaigns and customer outreach initiatives
- Reinforce consistent messaging and customer-centered communication practices
- Monitor outreach effectiveness and provide feedback on campaign performance and market response
- Collaborate cross-functionally with Marketing and Sales teams to support a strong customer journey
- Stay informed on company offerings, state initiatives, district priorities, and trends within the K–12 education landscape
- Support operational excellence through disciplined CRM usage, activity management, and follow-through
- Participate in ongoing training, coaching, and professional development activities
- 1-3 years of experience in sales, customer engagement, lead generation, or education-related roles
- Strong written and verbal communication skills
- Highly organized with strong attention to detail and follow-through
- Comfortable engaging customers through phone, email, virtual meetings, and digital communication platforms
- Experience using CRM systems such as Salesforce preferred
- Strong interpersonal and relationship-building skills
- Bachelor’s degree or equivalent experience preferred
- Experience within K–12 education, edtech, SaaS, or customer-facing support roles
- Familiarity with district structures, education terminology, or public-sector environments
- Experience supporting outbound campaigns, lead qualification, or sales development activities
- Former educator or experience working with schools or districts preferred
- Qualified meetings generated
- Pipeline contribution and opportunity creation
- Lead response time and follow-up consistency
- CRM accuracy and activity completion
- Campaign and outreach effectiveness
- Collaboration with School Relations Directors and cross-functional teams
- Professional growth and skill development
- Location: Remote / Hybrid
- Compensation: Base salary range $65,000-$75,000 with incentive compensation plan, and benefits eligibility
Skills Required
- 1-3 years of experience in sales, customer engagement, lead generation, or education-related roles
- Strong written and verbal communication skills
- Highly organized with strong attention to detail and follow-through
- Comfortable engaging customers through phone, email, virtual meetings, and digital communication platforms
- Experience using CRM systems such as Salesforce
- Strong interpersonal and relationship-building skills
- Bachelor's degree or equivalent experience
- Experience within K-12 education, edtech, SaaS, or customer-facing support roles
- Familiarity with district structures, education terminology, or public-sector environments
- Experience supporting outbound campaigns, lead qualification, or sales development activities
- Former educator or experience working with schools or districts
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The Company
What We Do
Waterford.org is a nonprofit dedicated to providing every child with the finest education through the development of high-quality adaptive software plus support for families and educators. Waterford software has been proven effective in closing achievement gaps and teaching literacy skills with lasting results, and the greatest impacts have been seen in at-risk populations. Instruction guides students from Learning to Read to Reading to Learn, effectively bridging that crucial transition as they progress from building literacy skills to reading independently. Key math and science concepts are also introduced in this literacy-rich learning environment.
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