About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We’re growing rapidly and looking for exceptional people to join us!
About the Role
This is not your typical Sales Development Representative role: we are looking for someone who is excited to both prospect and help build our overarching sales demand strategy. As an SDR here at Persona, you'll drive our sales growth engine by creating our pipeline generation mechanisms through developing and executing outbound strategies while partnering with Account Executives. The ideal candidate wants to actively participate in the development of the sales process and the articulation of Persona’s value proposition.
What you'll do at Persona
Identify high-potential businesses, verticals, and markets, and conduct outbound prospecting activities to generate leads for Persona
Qualify prospects by understanding their needs, challenges, and fit with Persona’s products
Engage with prospects through effective communication, delivering exceptional service, and build relationships to create interest and generate sales opportunities
Collaborate with Account Executives to schedule meetings and hand off qualified leads for further sales engagement
Research and stay up-to-date with industry trends, market conditions, and competitive landscape to effectively position our offerings
Maintain accurate and detailed records of prospect interactions and update Salesforce
Continuously improve product knowledge and sales skills through ongoing training and professional development
What you'll bring to Persona
1-3 years of work experience (sales and/or technology experience is a +), with a track record of top performance
Drive and grit — a strong desire to compete and win, while being a highly collaborative team player
Openness to internalize feedback, build on prior experience, and demonstrate improvement
Superior verbal and written communication skills
Comfort working in ambiguity and adaptable
Full-time Employee Benefits and Perks
For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Top Skills
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.
Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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