Sales Development Representative (SDR)

Location: Remote - Mexico / Latam
Employment Type: Full-Time
Reports To: VP of Sales / Sales Manager

Our client  is seeking an experienced and highly motivated Female Sales Development Representative (SDR) to support and expand our outbound sales efforts.

The ideal candidate is a native English speaker with a strong background in lead generation, outbound prospecting, CRM management, and sales technology. This role requires someone who is highly organized, tech-savvy, proactive, and comfortable engaging decision-makers through email, phone, and LinkedIn outreach.

This position plays a critical role in identifying new business opportunities, managing prospect data, optimizing outbound campaigns, and booking qualified meetings for the sales team.

• Research and identify potential clients that match Waverley's Ideal Customer Profile (ICP).
• Generate and qualify new leads through multiple outbound channels.
• Maintain accurate prospect information including email addresses, LinkedIn profiles, and direct phone numbers.
• Conduct ongoing market and competitor research to identify new opportunities.

• Execute outbound prospecting campaigns using:
  • Cold Email
  • Cold Calling
  • LinkedIn Outreach
  • Social Selling Strategies
• Personalize outreach messaging to improve engagement and response rates.
• Follow up consistently with engaged prospects.
• Schedule qualified meetings for the sales team.

• Maintain accurate and organized records within the CRM.
• Update lead statuses and activity notes consistently.
• Manage prospect pipelines and outreach sequences.
• Ensure data hygiene and reporting accuracy.

• Support setup and management of outbound sales tools.
• Manage email warm-up processes and deliverability.
• Troubleshoot basic technical issues related to CRM, outreach platforms, and email systems.
• Optimize workflows and automation where appropriate.

• Collaborate with marketing on messaging improvements.
• Support A/B testing of email and LinkedIn campaigns.
• Identify SEO and content opportunities that support lead generation efforts.
• Contribute insights from prospect conversations to improve campaigns.

• Monitor outreach performance and conversion metrics.
• Prepare weekly reports detailing activity, response rates, meetings booked, and key insights.
• Participate in coaching sessions and ongoing sales training.

• Female candidate.
• Native English speaker (written and spoken).
• 2+ years of experience in Sales Development, Business Development, Lead Generation, or Outbound Sales.
• Proven success generating meetings through outbound prospecting.
• Strong verbal and written communication skills.
• Experience working remotely and independently.

Hands-on experience with some or all of the following:

• HubSpot
• Salesforce
• Apollo.io
• LinkedIn Sales Navigator
• ZoomInfo
• Clay
• Instantly
• Lemlist
• Outreach.io
• Salesloft
• Google Workspace
• Microsoft Office

• CRM management and data hygiene.
• Email deliverability best practices.
• Sales automation and sequencing tools.
• LinkedIn prospecting and social selling.
• Basic SEO and content marketing knowledge.
• Strong research and analytical skills.

• Experience selling software development, IT services, SaaS, or technology solutions.
• Experience engaging C-level executives and decision-makers.
• Familiarity with outbound sales frameworks and modern prospecting methodologies.
• Experience supporting both sales and marketing initiatives.

• 250 new qualified leads researched and added to CRM per week.
• 100% ICP alignment for new prospects.

• 500 outbound emails per week.
• 200 cold calls per week.
• 50–75 LinkedIn connection requests/messages per week.
• Follow-up with engaged prospects within 12 hours.

• Minimum 2 qualified meetings booked per week.
• Email response rate target: 8–12%.
• LinkedIn response rate target: 15%+.
• 30%+ conversion from booked meetings to Sales Qualified Leads (SQLs).

• Maintain 95%+ CRM accuracy.
• Submit weekly performance and pipeline reports.

The successful candidate will be:

• Confident and professional when speaking with executives.
• Naturally curious and research-oriented.
• Highly organized and detail-focused.
• Comfortable learning new technologies quickly.
• Self-motivated and accountable.
• Persistent, resilient, and goal-driven.
• Able to work independently while collaborating effectively with remote teams.

Compensation: Competitive base salary + performance-based incentives.
Work Schedule: Full-Time, Remote.