Sales Development Representative (SDR)

Position: Sales Development Representative (SDR) Co-Op

Role Overview

We are seeking a motivated and detail-oriented Sales Development Representative (SDR) to support Account Management and Bid Capture activities through prospect identification, research, outreach, lead qualification, CRM management, and sales administration.

This is an entry-level Co-Op opportunity designed to provide hands-on exposure to business development, sales operations, bid coordination, and client engagement activities. The successful candidate will help build and maintain a strong sales pipeline while supporting proposal and RFP-related initiatives.

Key Responsibilities

Prospect Research & List Building

• Conduct research to identify prospective companies and key decision-makers within target markets using AI, social media, web-based, and database research tools.
  
• Build and maintain high-quality prospect lists aligned with sales strategies.
  
• Analyze company information, industry trends, and buying signals to prioritize outreach efforts.
  

Lead Qualification

• Qualify inbound and outbound leads based on defined criteria such as needs, budget, authority, and timing.
  
• Assess prospect suitability and readiness for engagement with the sales team.
  
• Maintain accurate records of lead status and interactions.
  

Outbound Outreach

• Execute initial outreach through email, phone, and social platforms such as LinkedIn.
  
• Create personalized messaging to engage prospects and generate interest.
  
• Schedule meetings and transition qualified opportunities to Account Managers.
  

Sales Support

• Collaborate closely with Account Managers on target account strategies and outreach plans.
  
• Support ongoing sales initiatives and campaigns.
  
• Assist in developing account insights and briefing materials.
  
• Support bid capture activities, RFP assessments, workflow coordination, and related administrative duties.
  

CRM Management

• Maintain accurate records of all activities, leads, and opportunities within CRM platforms such as Salesforce or HubSpot.
  
• Register and track opportunities throughout the sales pipeline.
  
• Ensure CRM data integrity, accuracy, and timely updates.
  

Qualifications & Experience

• 1 to 3 years of experience in sales, business development, sales administration, or a related field.
  
• Entry-level candidates with strong aptitude and demonstrated interest are encouraged to apply.
  
• Strong research and analytical abilities.
  
• Excellent written and verbal communication skills.
  
• Comfortable conducting outreach and engaging new prospects.
  
• Experience with CRM platforms such as Salesforce or HubSpot is considered an asset.
  
• Experience with tools such as LinkedIn Sales Navigator, Microsoft Copilot, ChatGPT, ZoomInfo, or similar platforms is considered an asset.
  
• Interest or experience working with Indigenous recruitment initiatives, procurement programs, Indigenous communities, organizations, or Indigenous-owned businesses is considered an asset.
  

Core Competencies

• Curiosity and a proactive approach to learning.
  
• Strong organizational skills and attention to detail.
  
• Resilience and persistence in outreach efforts.
  
• Ability to collaborate effectively within a team environment.
  
• Strong time management and prioritization skills.
  

Success Metrics (KPIs)

• Number of qualified leads generated.
  
• Meetings booked for Account Managers.
  
• Conversion rate from outreach to qualified opportunities.
  
• CRM data accuracy and activity tracking.
  
• Contribution to pipeline growth.
  
• Accuracy and timeliness of bid capture milestones.
  

Work Location & Setup:

Hybrid — The ideal candidate should be within commuting distance of the Oakville office with the ability to work remotely.

Why This Role Matters

The Sales Development Representative plays a critical role in supporting revenue growth by generating and qualifying opportunities for the sales pipeline. As an early point of contact with prospective clients, this role directly contributes to the effectiveness of the sales organization and its ability to develop new business opportunities.

About Symbiotic Digital.

Symbiotic Digital provides the IT Experts you need that solve problems and get things done. See what the top 2% in their field can do for you. (Symbiotic Digital is a division of Symbiotic Group Inc.)

We serve customers in two ways, we provide:

1. Digital Experts: IT Consulting expertise. Bright Minds That Produce Proven Results
   
2. Recruitment: Find The Right People You Need
   

Serving IT & Business leaders, Symbiotic Digital provides a business system that enable us to provide the Expert Technical staff needed to solve challenging business and IT problems. IT leaders in the most reputable organizations in Canada have relied on Symbiotic Digital to help them staff difficult assignments with proven Experts uniquely evaluated by our proven QMS- Quality Management System Staff Development Model. We are a 100% Indigenous owned company.

Learn more online at https://www.symbioticgroup.com/home-sd/.

Please submit your most recent resume to: [email protected]

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