Role Overview
FabStation is transforming how steel fabricators and modular builders perform quality control using augmented reality. As an SDR, your job is simple: generate qualified sales opportunities that turn into revenue.
You will prospect, engage, and qualify manufacturing companies, identifying real production challenges (rework, inefficiency, QA gaps) and booking high-quality demos for our Account Executives. This role is the foundation for a high-performing sales career.
What You’ll Do
- Prospect and engage net-new manufacturing companies (calls, email, LinkedIn)
- Qualify opportunities based on operational pain, fit, and urgency
- Book and manage high-quality demos that convert to pipeline
- Partner with Account Executives to progress deals
- Maintain organized pipeline and activity tracking in CRM
- Continuously improve messaging through coaching and data
What We’re Looking For
- Strong interest in B2B sales (manufacturing or tech is a plus)
- Competitive, results-driven mindset (you care about hitting targets)
- Clear communicator who can simplify complex ideas
- Coachable, fast learner, and comfortable with rejection
- Organized and able to manage high activity volume
Nice to Have
- Prior sales or customer-facing experience
- Exposure to manufacturing, construction, or technical products
- Languages: English, Mandarin
Compensation
- $60,000-$68,000 OTE
- 60:40 Base:Commission
Skills Required
- Strong interest in B2B sales
- Competitive, results-driven mindset
- Clear communication skills and ability to simplify complex ideas
- Coachable, fast learner, and comfortable with rejection
- Organized and able to manage high activity volume
- Prior sales or customer-facing experience
- Exposure to manufacturing, construction, or technical products
- English language proficiency
- Mandarin language proficiency
What We Do
FabStation is a Victoria, British Columbia-based software company that provides augmented-reality, cloud-based tools for steel fabrication and manufacturing. Its platform uses BIM models and 3D visualizations to help fabricators measure, assemble, inspect, and control quality more accurately. By integrating with detailing systems such as Tekla, SDS2, Advanced Steel, SolidWorks, and Inventor, FabStation reduces errors, improves efficiency, and modernizes shop-floor workflows.
