Sales Development Representative Netherlands

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades – together, with modern software and smart AI solutions.

We’re not just building software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work.
Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 30,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities.
We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT

As our first Sales Development Representative in the Netherlands, you are the voice of plancraft to the Dutch trades industry. You spark interest, open doors, and show businesses how digital tools can make their daily work easier. By creating qualified demo opportunities for our sales team, you lay an important foundation for our growth in the Dutch market.
In our sales team, you will be challenged, supported, and coached every day. Through regular feedback, live call coaching, and hands on training, you will continuously develop your sales skills and personal strengths. The environment is dynamic, the learning curve is steep, and the goals are clear. If you are curious, resilient, and eager to grow, this is a great entry point into a long term career in sales.
The Netherlands is still a young market for plancraft, which means this role comes with real ownership from day one. Together with our small local team in Amsterdam and experienced colleagues in Hamburg, you will actively shape how we build our presence in the Dutch trades industry.
You will be based in Amsterdam, working on site from our Weesperstraat office at least three days per week, while collaborating closely with the wider team in Hamburg.
Your responsibilities

• You run structured outbound calls with trades businesses across the Netherlands, with the clear goal of booking qualified demos for our sales team.

• You create interest and explain how plancraft can simplify the daily work of trades businesses.

• You actively support market building by carefully qualifying leads and helping to build a strong pipeline for the Dutch market.

• You reactivate trial accounts that have not yet fully started using plancraft.

• You keep track of your KPIs, measure your progress, and use feedback to continuously improve.

YOUR PROFILE

Must haves

• You are genuinely excited to help bring the Dutch trades industry into the digital age with plancraft.

• You know how to communicate with trades businesses in a direct, practical, and respectful way.

• You bring resilience, persistence, and a strong mindset when it comes to lead generation.

• You are open to feedback and motivated to keep improving.

• You work in a structured and reliable way, especially when using CRM systems.

• You speak Dutch at native (C1/ C2 ) level and are comfortable working in English in an international environment.

Nice to have

• Industry experience, studies, or previous sales experience are all nice to have, but none of them are required. What matters most is your drive, learning speed, and ability to speak with real people in a genuine way.

• Ultimately, come as you are. Even if not everything applies to you, we are looking for motivated people who are eager to learn, grow, and challenge themselves. Everything else, we can teach you.

YOUR DEVELOPMENT AT PLANCRAFT
Not a standard job, but the chance to help shape one of Europe’s most exciting startups:
Cash:€48k to €51k fixed salary plus commission, with an OTE of €63k+.
Impact:You actively help build our Dutch market and digitalize the trades industry.

WHY PLANCRAFT?

• Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team events per year and a strong recognition culture where we regularly celebrate both the big and small wins together.

• Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.

• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.

• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.

• Tech & Tooling: You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.

• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off.

• Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best.

• International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, Austria and Poland — which is why English is our internal company language.

Please submit your application documents in English.

We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page.
Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for.
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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here. If you need adjustments or flexibility at any stage, please don’t hesitate to let us know — we’ll do our best to make it work for you.
Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.