The Role
As a Sales Development Representative, the role involves engaging prospects, qualifying leads, conducting outreach, and collaborating with internal teams to generate sales opportunities in BI and AI solutions.
Summary Generated by Built In
About Actian
Actian is reaching new heights under the seasoned leadership and innovative approach of some of the industry’s brightest minds. Backed by HCL Technologies and Sumeru Equity Partners, Actian delivers trusted data solutions that power analytics, applications, and AI at scale. Through recent acquisitions, we are significantly expanding our Business Intelligence and AI capabilities, enabling organizations to turn raw data into actionable insights through modern, intuitive analytics experiences.
We are hiring SDRs to help establish and scale pipeline for this fast-growing BI/AI pillar.
The Role
As a BI & AI SDR, you will focus on engaging prospects interested in AI-powered data visualization and analytics. You will introduce Actian’s BI solutions to business analysts, data teams, and end users—guiding them from initial interest or free usage into meaningful conversations.
This role blends inbound qualification with strategic outbound outreach and offers strong exposure to product-led growth, analytics buyers, and modern AI-driven use cases.
What You’ll Do
- Qualify & Convert Interest
- Serve as the first point of contact for prospects exploring Actian’s BI and AI-powered analytics tools.
- Engage users of free or trial BI tools and qualify them for upgrade and expansion opportunities.
- Identify business needs, stakeholders, and use cases, and document insights in Salesforce.
- Prospect & Expand
- Drive outbound outreach into target accounts and new personas within existing Actian customers.
- Prioritize accounts based on engagement data, intent signals, and ICP alignment.
- Support pipeline generation across net-new and expansion motions.
- Engage & Differentiate
- Execute thoughtful, multi-channel outreach that highlights ease of use, business value, and AI-driven insights.
- Tailor messaging to business users, analysts, and technical stakeholders.
- Position Actian as a modern, differentiated BI/AI platform in a competitive landscape.
- Collaborate & Execute
- Partner with Account Executives, Sales Engineers, Marketing, and Customer Success to progress opportunities.
- Share feedback from the field to refine messaging, campaigns, and product positioning.
- Maintain accurate territory plans, activity tracking, and pipeline data in Salesforce.
- Success Metrics
- Qualified meetings and opportunities generated
- Conversion of free or inbound interest into sales conversations
- Consistent activity levels and pipeline contribution
- Strong Salesforce hygiene and territory management
What You’ll Need
- 6+ months of sales, customer success, or customer-facing experience
- Comfort engaging a range of stakeholders via phone, email, and social channels
- Strong discovery skills and ability to communicate value clearly
- Interest in BI, analytics, and AI-driven technology
- A proactive, self-motivated approach with strong organization and follow-through
- Experience with Salesforce and modern sales tools (ZoomInfo, Cognism, Outreach, Demandbase, Gong, LinkedIn Sales Navigator) is a plus
Top Skills
Cognism
Demandbase
Gong
Linkedin Sales Navigator
Outreach
Salesforce
Zoominfo
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The Company
What We Do
Actian enables some of the most data-Intensive enterprises on earth to run their most mission-critical analytics and data management workloads. Thousands of forward-thinking organizations around the globe like Bloomberg, Intuit, Lufthansa, and Citibank trust Actian to help them solve the toughest data challenges and transform how they run their businesses... with data.
Actian is majority owned by HCL Technologies (HCL), a next-generation global technology company that helps enterprises reimagine their businesses for the digital age. HCL serves leading enterprises across key industries, including 250 of the Fortune 500 and 650 of the Global 2000.
