The SDR, APAC is the first human touchpoint for prospects raising their hand across the APAC region. This role owns the response, qualification, and follow-up of inbound leads generated by our website, events, and marketing programs, turning interest into productive meetings for the APAC Sales team.
Speed, judgment, and genuine curiosity define this role. You'll engage the right people quickly, ask the questions that uncover real needs, and make every handoff to an Account Executive clean and well-informed. You'll work closely with Revenue Marketing to understand what's driving inbound interest and with APAC Sales to ensure the meetings you book are the ones they want.
Key Responsibilities
Respond promptly to inbound leads from website activity, content downloads, demo requests, and event interactions, with speed-to-lead as a core standard.
Research each lead before engaging: company profile, role, tech stack signals, and the specific behavior that triggered their interest.
Qualify leads through thoughtful, consultative conversations, identifying fit, need, and timing.
Book productive meetings with APAC AEs and ensure each handoff includes the context needed for a strong first conversation.
Own timely, personalized follow-up for leads captured at APAC events, webinars, and field programs.
Partner with Revenue Marketing on event timing, target audiences, and messaging so follow-up reflects what prospects actually saw and discussed.
Re-engage event contacts who go quiet, using multi-touch sequences (email, phone, LinkedIn) tailored to their role and interests.
Work warm and aging leads in the database, identifying who is worth re-engaging and how.
Run multi-touch sequences that reference prior engagement rather than starting from scratch.
Recycle leads appropriately when timing isn't right, with clear notes for future follow-up.
Partner with APAC AEs on lead quality, meeting quality, and handoff standards.
Share what you're hearing from prospects with Revenue Marketing: which content, campaigns, and events produce real conversations and which don't.
Work with the BDR Team Lead on prioritization and process improvements.
Maintain accurate, up-to-date lead status, activity, and disposition records in Salesforce.
Follow lead routing and qualification standards so nothing slips through the cracks.
Inbound Lead Response & Qualification
Event Follow-Up
Lead Nurturing & Re-Engagement
Collaboration & Feedback
Operational Discipline
Qualifications
Prior SDR, BDR, customer-facing, or inbound sales experience preferred; strong communication skills and coachability matter more than years of experience.
Comfortable responding quickly while still doing the research to make each conversation relevant.
Confident engaging prospects by phone, email, and LinkedIn, with a consultative, curious approach to qualification.
AI-proficient, using tools to research leads and personalize outreach efficiently.
Comfortable working APAC hours and collaborating with teammates across time zones.
Familiar with Salesforce and standard sales engagement tooling, or able to ramp quickly.
Interest in security or developer-tooling space a plus, not required.
What Awesome Looks Like
Inbound leads get a fast, relevant response, and prospects feel like they're talking to someone who did their homework.
Qualification conversations that surface real needs, not just checkbox answers.
Meetings that AEs are glad to take, with the context they need to hit the ground running.
Event and campaign leads are followed up on quickly and thoughtfully, so marketing investment turns into pipeline.
You're joining us at an exciting stage of our journey, and you’re a key piece to what comes next. Expect real room to create impact and deliver on your ideas. The pace is quick and the bar is high; in return, you get genuine ownership and the kind of growth that only comes from building something that matters.
We also know you do your best work when you're rested and energized. Flexibility here runs on trust: we trust you to deliver when it counts, and we trust you to take the time you need to recharge. With teammates around the world, your hours can flex to fit your life, backed by generous leave and work-from-home options that help you make work work for you.
You'll join a tight-knit team that values humility and giving back, both to the community and to each other. Making the world a little brighter as we make it more secure is part of being a Warrior.
We live and work by the Warrior Code. It means getting feedback you can trust, shared without fear. It means no genius jerks: how you treat people counts as much as what you deliver. We do what we say we'll do, we celebrate the wins properly, and we do the right thing even when no one's watching. Come as you are, bring your best, and we'll do the same.
Skills Required
- Strong written and verbal communication skills
- Ability to respond quickly while researching leads and personalizing conversations
- Confidence engaging prospects by phone, email, and LinkedIn
- Consultative and curious approach to lead qualification
- AI proficiency for lead research and outreach personalization
- Ability to work APAC hours and collaborate across time zones
- Familiarity with Salesforce and standard sales engagement tools, or ability to ramp quickly
- Prior SDR, BDR, customer-facing, or inbound sales experience
- Interest in security or developer-tooling space
What We Do
Secure Code Warrior makes secure coding a positive and engaging experience for developers as they increase their skills. We guide each coder along their own preferred learning pathway, so that security-skilled developers become the everyday superheroes of our connected world.
