The Role
Conduct outbound prospecting to generate qualified meetings: research accounts, identify decision-makers, cold call, email and LinkedIn outreach, qualify opportunities, schedule meetings for BDD, and maintain Salesforce CRM hygiene. Support marketing and event follow-up and collaborate with the business development team to grow territory pipeline.
Summary Generated by Built In
About Us:
At Rodan Energy, our mission is Making Sustainable, Attainable. As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency. With over 20 years of expertise, we’re trusted by North America’s largest energy users, power producers, and utilities.
Why Join Rodan:
Prospecting & Territory Development
Required Skills and Qualifications:
Rodan Compensation & Benefits Include:
Life at Rodan – Our Culture:
At Rodan, we believe a great workplace goes beyond the work itself. Recognized as Canada’s Top Small & Medium Employer of 2026, we’ve built a culture rooted in collaboration, celebration, and giving back. Here’s what you can look forward to when you join the team:
Hiring Process
Rodan Energy's hiring process is designed to identify candidates who are the right fit — technically, culturally, and professionally. As part of our process, candidates should be aware of the following:
Referral Bonus: Do you know someone who would be a great fit for our team? We are offering a CAD $2,500 referral bonus for successful referrals that lead to a hire for this role, effective until further notice. Please connect with Andrew Martinez at [email protected].
Artificial Intelligence Disclosure
Rodan Energy may use artificial intelligence tools to support the screening, assessment, or selection of applicants during the recruitment process.
Rodan Energy Solutions is committed to an inclusive, accessible recruitment and employment experience in compliance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Accommodation is available upon request throughout the hiring process and, if hired, during employment. If you require an accommodation, please contact [email protected] so we can work with you to meet your needs in a manner that respects dignity, independence, integration, and equal opportunity.
At Rodan Energy, our mission is Making Sustainable, Attainable. As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency. With over 20 years of expertise, we’re trusted by North America’s largest energy users, power producers, and utilities.
Why Join Rodan:
- Thriving Industry: Join a rapidly growing sector at the forefront of innovation and sustainability, shaping the future of energy management.
- Product Market Fit: With a 98% client retention rate and consistent YOY growth, Rodan has built a reputation for delivering trusted, long-term partnerships with industry leaders.
- Top Talent & Strong Culture: Collaborate with high-performing, passionate individuals who are committed to excellence and sustainability.
- You own a clear, measurable outcome. Success isn't vague — it comes down to one number: qualified meetings booked. That clarity means you always know exactly how you're winning.
- This is a launchpad, not a landing spot. The SDR role is the defined entry point into Rodan's Business Development org, with a clear path to Business Development Director for high performers.
- You're building real energy-market expertise from day one. Working North America's C&I accounts across PJM, MISO, IESO, and AESO gives you fluency in a sector where that knowledge is a genuine long-term career asset.
Prospecting & Territory Development
- Research target accounts within assigned territories and verticals
- Identify decision-makers using LinkedIn, ZoomInfo, Salesforce, and other prospecting tools
- Build and maintain targeted prospect lists
- Keep account information accurate and current in Salesforce
- Execute daily outbound prospecting at consistently high activity levels through:
- Cold calling and voicemail campaigns
- Personalized email outreach and structured follow-up sequences
- LinkedIn engagement
- Trade show, event, and marketing campaign follow-up
- Referral outreach
- Conduct first-level qualification of every prospect to establish:
- Facility type, energy profile, and operational characteristics
- Utility / ISO market
- Decision-making process and stakeholders
- Interest level, timing, and fit with Rodan Energy solutions
- Coordinate calendars with the assigned BDD to schedule discovery calls, virtual meetings, facility visits, and executive introductions. Every meeting is handed off with complete background information and qualification notes so the BDD enters prepared.
- Maintain complete Salesforce hygiene, documenting all calls, emails, notes, activities, next steps, contact information, and opportunity status — updated daily, without exception.
- Review weekly priorities with the assigned BDD
- Build target account lists and support marketing campaigns
- Follow up after trade shows and events
- Identify expansion opportunities within existing account
Required Skills and Qualifications:
- 1–3 years in sales, SDR, inside sales, business development, or a customer-facing role
- Outbound cold-calling experience preferred
- CRM experience (Salesforce preferred); familiarity with sales engagement tools is a plus
- Excellent verbal and written communication with a professional phone presence
- Strong organization, time management, and attention to detail
- Persistence, coachability, and the ability to manage multiple priorities
- Location: Hybrid - Calgary, AB (3 days per week expected), or remote, operating in the Eastern time zone
- Comfort working toward — and being measured against — clear goals
- Selling energy solutions, industrial products, B2B technology, SaaS, manufacturing, or engineering services
- Working with commercial & industrial customers, manufacturers, utilities, or energy markets
Rodan Compensation & Benefits Include:
- Profit sharing Plan
- Comprehensive health benefits package
- Group RRSP with employer matching
- $50,000- $55,000 per year
Life at Rodan – Our Culture:
At Rodan, we believe a great workplace goes beyond the work itself. Recognized as Canada’s Top Small & Medium Employer of 2026, we’ve built a culture rooted in collaboration, celebration, and giving back. Here’s what you can look forward to when you join the team:
- Celebrations Throughout the Year: We mark occasions and holidays all year long with team events including holiday parties, team dinners, bowling nights, go-karting, Annual Summer BBQ, golf tournaments, and more.
- Learning & Growth: Lunch and learns, crossword challenges, and education-funding programs to keep you sharp and growing in your career.
- Giving Back: Our Employee Initiatives Committee (EIC) organizes food drives and fundraising for local charities throughout the year – and everyone is welcome to get involved.
Hiring Process
Rodan Energy's hiring process is designed to identify candidates who are the right fit — technically, culturally, and professionally. As part of our process, candidates should be aware of the following:
- Background Check: As part of our hiring process, the successful candidate will be required to complete a background check, which may include a criminal record check, credential verification, and a driver's abstract (if applicable). Professional references will also be collected as part of the process.
- Assignment: Shortlisted candidates may be asked to complete a practical assignment. This is an opportunity to demonstrate your strategic thinking, creativity, and approach to real-world challenges relevant to the role.
Referral Bonus: Do you know someone who would be a great fit for our team? We are offering a CAD $2,500 referral bonus for successful referrals that lead to a hire for this role, effective until further notice. Please connect with Andrew Martinez at [email protected].
Artificial Intelligence Disclosure
Rodan Energy may use artificial intelligence tools to support the screening, assessment, or selection of applicants during the recruitment process.
Rodan Energy Solutions is committed to an inclusive, accessible recruitment and employment experience in compliance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Accommodation is available upon request throughout the hiring process and, if hired, during employment. If you require an accommodation, please contact [email protected] so we can work with you to meet your needs in a manner that respects dignity, independence, integration, and equal opportunity.
Skills Required
- 1-3 years in sales, SDR, inside sales, business development, or a customer-facing role
- CRM experience (Salesforce preferred)
- Excellent verbal and written communication and professional phone presence
- Strong organization, time management, and attention to detail
- Persistence, coachability, and ability to manage multiple priorities
- Location: Hybrid - Calgary, AB (3 days per week expected)
- Comfort working toward and being measured against clear goals
- Outbound cold-calling experience
- Familiarity with sales engagement tools (e.g., outreach platforms)
- Experience selling energy solutions, industrial products, B2B technology, SaaS, manufacturing, or engineering services
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The Company
What We Do
Rodan Energy is a leading North American provider of DER asset optimization, demand response and energy intelligence solutions. Our mantra is making sustainable attainable for commercial and industrial energy users, as well as power distribution and generation companies. Rodan’s Energy Intelligence suite delivers industry leading technology to effectively manage and optimize distributed energy resources, battery energy storage and microgrids.
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