TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
Join the Future of Media Sales: SDR Program @ TEGNA (Dallas)
At TEGNA, we don’t just sell advertising; we empower local businesses and support the vital local journalism that keeps our communities informed. Our Sales Development Representative (SDR) Program in Dallas is an elite, 24-month "masterclass" designed to build the next generation of world-class Media Account Executives.
In one of the most competitive media markets in the country, we provide the roadmap, the mentorship, and the technology. You provide the grit and the voice.
Our DNA: The TEGNA Values in Action
We don't just put these on the wall; we live them on the sales floor every day.
We Demand the Truth: We lead with facts and data-backed insights. You will learn to consult with business owners by providing honest, transparent marketing solutions—not just a sales pitch.
We Work Smarter: We believe in high-velocity outreach powered by intelligence. You’ll be equipped with Salesforce, ZoomInfo, and our proprietary suite of custom AI tools to identify high-intent leads and out-prospect the competition.
We Do the Right Thing: Integrity is our foundation. We prioritize the client’s success over a quick win and support our teammates to ensure we all rise together.
We Win: We play for the top of the leaderboard. This is a high-energy, high-activity environment for people who love to compete, hit milestones, and see their efforts reflected in their commission checks.
The 24-Month Mastery Path
This program is structured to ensure that when you transition to your own book of business, you are the most prepared pro in the room.
We begin with the SDR Academy, an immersive 4-week training on the media landscape, salesmanship, digital / linear products and our AI-powered tech stack.
You'll master the art of the "cold open" and learn to leverage data to work smarter.
After a 3-month traineeship, you will be a full-fledged Sales Development Representative on the phone, moving fast, and filling the pipeline for our company’s sales leaders.
You’ll partner with Account Executives in stations and with our Inside Salesforce to see how multi-platform deals (TV, Streaming, and Digital) are structured.
In your second year you will have the opportunity to take more ownership.
You’ll lead complex prospecting strategies, begin closing your own SDR-sourced opportunities, and mentor the incoming class of trainees.
Upon successful completion of the ~24-month program, you transition into a full Junior Account Executive role, either in our stations or in our Inside Salesforce managing your own client relationships and closing high-value advertising solutions.
Who You Are: The Dallas Hunter
The Pace-Setter: You thrive on the phone. You understand that "moving fast" is a competitive advantage and you have the stamina to keep the energy high all day.
The Tech-Forward Strategist: You aren't afraid of AI; you're excited by it. You want to use the best tools in the industry to work more efficiently.
The Competitor: You want to be on a team that keeps score and rewards top performers. You view a "No" as a detour, not a dead end.
The Long-Game Player: You are looking for a career with a clear trajectory and are willing to put in the work to achieve mastery.
What You’ll Gain
A clear, 24-month milestone-based career path.
Expertise in Multi-Platform Advertising (TV, OTT/Streaming, and Digital).
Mentorship from the best sales leaders in the Dallas market.
Experience with a cutting-edge tech stack including Proprietary AI Sales Tools.
Competitive base salary + uncapped commission potential.
At TEGNA, when you grow, we grow. Are you ready to win?
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Skills Required
- Strong communication and phone skills
- Ability to thrive in a competitive environment
- Willingness to learn from mentors
- Familiarity with digital advertising
- Excitement about using AI tools
TEGNA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TEGNA and has not been reviewed or approved by TEGNA.
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Healthcare Strength — Medical, dental, and vision options are complemented by company-supported mental health care and telemedicine, with HSA-eligible plans available. Resources such as Spring Health and Teladoc extend accessible care to employees and families.
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Retirement Support — A 401(k) with dollar‑for‑dollar match on the first 4% and immediate vesting is offered broadly, including to part‑time and temporary staff. This structure provides straightforward access to retirement savings from day one.
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Parental & Family Support — Paid parental leave covers at least six weeks for all parents and 12 weeks at full pay for birth mothers. Adoption and surrogacy reimbursement and fertility benefits support multiple paths to family building.
TEGNA Insights
What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers. In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
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