SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.
Role Overview
As a Sales Development Representative (SDR), you will play a key role in driving revenue growth by generating and nurturing high-quality Sales Accepted Leads (SALs). In this role, you will identify and engage prospective and existing customers, qualify opportunities, and schedule meetings for the sales team. This is an excellent opportunity to contribute to a mission-driven organization while building your career in the fast-paced cybersecurity industry.
This position supports business operations within the United States and may be aligned to a U.S. territory across Eastern, Central, Mountain, or Pacific time zones. Work hours may be adjusted to match the business hours of the assigned territory.
Key Responsibilities
Lead Generation
- Identify, research, and target potential clients across designated industries and organizations
- Engage prospects through multiple channels, including phone, email, and social platforms
Lead Qualification
- Conduct initial outreach and assess prospects based on defined qualification criteria (company size, needs, budget, timeline, etc.)
- Understand customer challenges and determine alignment with cybersecurity solutions
Pipeline Development
- Partner with sales and marketing teams to maintain a consistent flow of qualified leads
- Maintain accurate and timely updates in CRM systems for leads and opportunities
Sales Team Collaboration
- Schedule qualified meetings and product demonstrations for sales representatives
- Provide context and insights to ensure effective lead handoff and follow-up
Revenue Contribution
- Meet or exceed weekly and monthly performance targets for outreach and meetings
- Generate high-quality opportunities that contribute to revenue growth
Continuous Learning
- Stay informed on cybersecurity trends, solutions, and market developments
- Participate in ongoing training to strengthen sales skills and performance
Qualifications & Experience
1–3 years of experience in sales development, lead generation, or similar roles (preferably within cybersecurity, technology, or B2B environments)
Communication Skills
- Strong verbal and written communication abilities
- Comfortable explaining complex concepts to business audiences
Sales Acumen
- Understanding of prospecting, qualification, and meeting-setting within a sales cycle
- Experience with outbound phone engagement preferred, including high-volume activity (up to ~75 calls per day)
Technical Familiarity
- Experience using CRM tools such as Salesforce or HubSpot
- Exposure to cybersecurity solutions is a plus, but not required
Performance Orientation
Demonstrated ability to meet or exceed activity and pipeline metrics
Personal Attributes
- Self-motivated, proactive, and goal-oriented
- Collaborative team player capable of working cross-functionally
Education
Bachelor’s degree in Business, Marketing, Communications, or related field, or equivalent practical experience
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SonicWall is an equal opportunity employer.
We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.
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Skills Required
- 1-3 years of experience in sales development, lead generation, or similar roles
- Strong verbal and written communication skills
- Understanding of prospecting, lead qualification, and meeting-setting within a sales cycle
- Experience using CRM tools such as Salesforce or HubSpot
- Demonstrated ability to meet or exceed activity and pipeline metrics
- Self-motivated, proactive, and goal-oriented
- Ability to collaborate cross-functionally and work effectively as a team player
- Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent practical experience
- Experience with outbound phone engagement and high-volume activity
- Experience in cybersecurity, technology, or B2B environments
- Exposure to cybersecurity solutions
SonicWall Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SonicWall and has not been reviewed or approved by SonicWall.
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Healthcare Strength — Health, dental, vision, mental-health support, and wellness programs are part of the package. Feedback suggests coverage breadth is a dependable component of total rewards.
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Leave & Time Off Breadth — Generous PTO, paid holidays and sick time, and bereavement leave are described alongside flexible or remote options. Feedback suggests ample time away meaningfully supports balance.
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Retirement Support — A 401(k) and core financial protections such as life and disability insurance are included. Feedback suggests these fundamentals meet standard expectations for many.
SonicWall Insights
What We Do
SonicWall has been fighting the cyber-criminal industry for over 25 years defending small, medium-size businesses and enterprises worldwide. Backed by research from the Global Response Intelligent Defense (GRID) Threat Network, our award-winning real-time breach detection and prevention solutions, coupled with the formidable resources of over 10,000 loyal channel partners around the globe, are the backbone securing more than a million business and mobile networks and their emails, applications and data. This combination of products and partners has enabled a real-time cyber defense solution tuned to the specific needs of the more than 500,000 global businesses in more than 215 countries and territories.
