Sales Development Associate

The Company

Marigold is a fast-growing marketing technology company helping growing businesses build stronger customer relationships through its three core platforms: Emma, Campaign Monitor, and Vuture. We deliver powerful tools for email, SMS, and marketing automation that elevate engagement and drive real results. Marigold is headquartered in Nashville, Tennessee with offices in Sydney and London.

The Role

The Sales Development Associate is Marigold's entry point into a sales career - and it's designed for someone taking their first job out of college. No prior sales experience is required. In fact, we're specifically looking for recent graduates who want to learn the fundamentals of the profession in an environment built to teach them. Your focus is twofold. First, you'll help prospects get up and running on Campaign Monitor's self-serve platform, guiding new users from sign-up to first successful campaign. Second, you'll reach out to marketing agencies to introduce Campaign Monitor as a solution for both their own marketing and their clients' - building the habit of proactive outreach that defines a strong sales career. This is a remote, US-based role with structured onboarding, daily coaching, and a defined path into our Sales Development Representative I position.

What You'll Do

• Support prospects and new users through Campaign Monitor self-serve onboarding, helping them activate their account, launch a first campaign, and find early value in the platform.

• Conduct outbound outreach - calls, emails, and social - to marketing agencies to introduce Campaign Monitor as a solution for their business and their clients.

• Ask thoughtful questions to understand what a prospect is trying to accomplish, and share what you learn with the broader sales team.

• Identify self-serve users and agency contacts whose needs point toward a larger opportunity, and route them to the appropriate Sales Development Representative or Account Executive.

• Follow up on inbound sign-ups, trials, and marketing-generated leads with speed and consistency.

• Maintain accurate CRM activity and contact records so the team has a clear picture of every conversation.

• Participate actively in training, call reviews, role plays, and coaching sessions designed to build your prospecting and discovery skills.

• Partner with Marketing, Customer Success, and Sales teammates to improve the self-serve and agency experience, sharing what you hear directly from users.

About You

You're a recent graduate who is curious about people and energized by conversation. You aren't intimidated by picking up the phone, and you'd rather learn by doing than wait until you feel fully ready. When something doesn't go well, you want to know why - and you're eager for the feedback that helps you get better.

You're organized enough to manage a full day of outreach and follow-up, resilient enough to keep momentum after a string of no's, and motivated by clear goals. You want a first job that teaches you a real, durable skill set, and you're looking for a team that will invest in that.

Ideal Qualifications

• Bachelor's degree, completed within the past year. This role is intentionally designed as a first job out of school.

• No professional sales experience required - we'll teach you the craft.

• Strong written and verbal communication skills, and genuine comfort talking with people you haven't met.

• Curiosity, a willingness to ask questions, and an interest in how businesses market themselves.

• Organization, attention to detail, and the ability to manage a high volume of daily activity.

• Coachability and a track record of putting feedback into practice - in academics, athletics, work, or activities.

• Comfort learning new software tools quickly.

Nice to Have

• Internship or student work in university admissions or advancement, particularly calling prospective students, alumni, or donors.

• Any experience in a role requiring outbound calling, fundraising, canvassing, or customer-facing conversations.

• Campus leadership, athletics, or organizational roles that required persistence and self-direction.

• Coursework, internships, or personal projects involving marketing, communications, or business.

• Exposure to email marketing, social media marketing, or marketing agency work.

• Familiarity with CRM platforms such as Salesforce.

Location Eligibility

This position is eligible for hire in the following US states: Arizona, Florida, Georgia, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Pennsylvania, Tennessee, Texas, and Virginia.

Compensation & Benefits

Compensation

The base salary for this role is $40,000 annually. This role is also eligible for $10,000 in target annual variable compensation based on individual performance and sales targets, for total target compensation of $50,000 annually.

The compensation range represents the pay the Company reasonably expects to offer for this position. Actual compensation will be determined based on factors such as skills, experience, qualifications, internal equity, geographic location, and applicable law.

Benefits

• Competitive benefits including medical, dental, and vision insurance; life, accident, and disability insurance; supplemental health benefits; FSA; EAP; and pet insurance.

• Generous time off (we call it Open Time Away), paid holidays, and a birthday benefit day off.

• Paid Volunteer Time.

• 401(k) plan with a company match on your contributions.

• Employee-centric and supportive remote work environment with flexibility.

• Support for life events, including paid parental leave.