Welcome to Herschel Supply, where we make quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty for wherever you’re going next.
Since 2009, we’ve never stopped taking risks. We’re constantly innovating, growing our community and heading on new journeys. We’ve gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way.
Putting yourself out there isn’t easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you’re headed, we’re here to help you pack your future with possibilities.
So, come along for the ride, get inspired and Put Yourself Out There.
THE ROLE
The Sales Coordinator provides operational, administrative, and systems support across the North American sales organization. Acting as a central operational connector between the internal sales team, wholesale accounts and independent sales reps, this position ensures seamless wholesale execution, B2B reorder growth, and showroom management.
The Sales Coordinator makes day-to-day decisions regarding B2B Available-to-Sell (ATS) email schedules, Minimum Advertised Price (MAP) policy monitoring, custom order proof coordination, sample order prioritization, and wholesale system updates. Operating with a customer-centric mindset and strong organizational agility, this role independently identifies MAP policy violations, manages custom program turnaround times, and maintains SKU data integrity in B2B portals—escalating major wholesale compliance disputes, inventory allocation deficits, or key account disruptions to Sales leadership.
A DAY IN THE LIFE
Reporting to the Director, Sales - North America and working closely with the sales, operations, IT and marketing teams, the Sales Coordinator is responsible for the following:
- Owning and executing weekly B2B ATS email communications to drive at-once reorder revenue across wholesale accounts.
- Monitoring, enforcing, and managing Minimum Advertised Price (MAP) policy adherence across the wholesale channel, reporting violations and taking corrective action.
- Facilitating the Herschel Custom Stitch Program, liaising between sales teams and embellishment partners to manage proofs, approvals, and order delivery.
- Overseeing weekly SPS Commerce sales reporting, analyzing sell-through data to identify action items tied to ATS stock and BULK order opportunities.
- Managing sales tools and SKU data integrity across B2B platforms (e.g., NuOrder, SPS Commerce), handling seasonal setup, data uploads, and customer/rep account maintenance.
- Supporting key accounts with dropship product assortments and portal upload management.
- Assisting sales leadership with key account presentation setup, meeting scheduling, line sheet preparation, and pitch materials.
- Documenting and refining internal sales department processes to eliminate administrative friction and improve operational efficiency.
- Organizing and fulfilling seasonal sample requirements across domestic and international territories, tracking past-season sample inventories for marketing and sales needs.
- Coordinating general sales sample shipping, including sample pulls for marketing photoshoots and trade show planning/execution.
- Overseeing HQ showroom setup, seasonal merchandising flips, display rotations, and physical room management.
DELIVERABLES & KPIs
- On-time weekly deployment of B2B ATS emails, driving measurable reorder revenue and conversion in NuOrder.
- Consistent channel monitoring and documented improvements in wholesale MAP policy adherence.
- Maintenance of high customer service standards for the Custom Stitch Program with efficient turnaround times for proofs and orders.
- Seamless seasonal showroom flips, organized past-season sample archives, and on-time sample fulfillment for trade shows and shoots.
- Clean, accurate seasonal setup, data uploads, and account/rep management in NuOrder and SPS Commerce.
- 1-2 years of experience in sales coordination, wholesale operations, or account management support within consumer goods or retail.
- Direct experience managing B2B e-commerce platforms (specifically NuOrder) and wholesale EDI/analytics platforms (SPS Commerce).
- Demonstrated experience coordinating custom product programs, MAP policy enforcement, or B2B email communications.
- Exceptional organizational and time-management skills with the ability to balance competing deadlines under pressure.
- Strong written and verbal communication skills with a proven track record of supporting field sales teams, independent reps, and key retail accounts.
- Proficiency in Microsoft Excel and Google Workspace.
- Post-secondary degree or diploma in Business Administration, Marketing, Commerce, or a related field.
- Prior experience in lifestyle, apparel, accessories, or soft goods wholesale environments.
- Practical knowledge of ERP systems and wholesale dropship fulfillment portals.
YOUR JOURNEY WITH HERSCHEL SUPPLY
The annual salary for this role falls within the range of $52,000 to $58,000. This is a hybrid role, based out of our Vancouver HQ 4 days per week - Monday to Thursday.
In addition to base salary, here are just a few of the additional perks we offer to our valued team members as part of our comprehensive total compensation package:
- Health benefits
- Competitive vacation policy
- Transit subsidy
- Maternity leave top-up for birthing and non-birthing parents
- Employee assistance program
- Professional development subsidy
- Product discount and giveaways
- Free fruit, snacks & hot and cold beverages
- Social clubs and workshops (run, craft etc.)
- Weekly happy hour
- Various fun events throughout the year
- A dog-friendly office
We’re committed to creating a workspace that is safe, secure, inclusive and enjoyable for all. Stemming from our core values and initiating dialogue around our programs, we aim to empower everyone to share their individual voices and experiences. It’s with this openness that we are able to expand our view of who we are as individuals, and what we can do in our careers at Herschel.
At Herschel Supply, we are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. Our goal is to build an inclusive culture that connects us to our customers and the communities around us while embracing and encouraging diversity in our employees’ age, colour, disability, ethnicity, gender identity or expression, sexual orientation, race, religion and other characteristics that make our employees unique.
Herschel Supply welcomes and encourages applications from people with disabilities. Accommodations are available upon request throughout the interview process, just let us know and we’ll work with you to ensure you’re supported.
Skills Required
- 1–2 years of experience in sales coordination, wholesale operations, or account management support within consumer goods or retail
- Direct experience managing NuOrder and SPS Commerce
- Experience coordinating custom product programs, MAP policy enforcement, or B2B email communications
- Exceptional organizational and time-management skills
- Strong written and verbal communication skills supporting sales teams, independent representatives, and retail accounts
- Proficiency in Microsoft Excel and Google Workspace
- Post-secondary degree or diploma in Business Administration, Marketing, Commerce, or a related field
- Experience in lifestyle, apparel, accessories, or soft goods wholesale environments
- Practical knowledge of ERP systems and wholesale dropship fulfillment portals
What We Do
Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the small town where three generations of their family were raised. Headquartered in Vancouver, Herschel Supply Co. designs and manufactures the finest quality backpacks, bags, travel goods, apparel and accessories for everyday explorers around the world
